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08 - Economic Development�� � ,.,,� .� �; � a 7 ,�.� � ,� f J J Economic Development Administration Page 140 ECONOMIC DEVELOPMENT The Economic Development Division is a newly created division for the City of Georgetown. During Fiscal Year 1999/00 the City Council appointed a task force to develop recommendations for an organizational form for the community's economic development. The task force recommended the creation of this division, therefore this division structure was approved by the Council. The structure includes a Council appointed Economic Development Commissior; charged with the responsibility of developing goals, policies, and strategies for economic development for the City of Georgetown. Working under the direction of this Commission and the City Manager, the Director of Economic Development will be responsible for implementation of the policies, strategies, and oversight of operations. Responsibilities will include business assistance (such as workforce training and development and retention issues), industrial recruitment and retention, the Convention and Visitors Bureau, and the Main Street Program. DIVISION FINANCIAL SUMMARY: 99/00 98/99 99/00 Projected 00/01 01/02 Actual Budget Actual Adopted Projected Base Administration 0 0 0 123,150 123,150 Convention & Visitors Bureau 304,584 276,573 266,912 159,134 159,134 Main Street 0 0 0 68,272 68,272 Main Street Fagade SRF 8,460 14,800 6,100 1,200 1,200 TOTAL 313,044 291,373 273,012 351,756 351,756 ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 135 ECONOMIC DEVELOPMENT Employees - Full Time Equivalents 1.5 Main Stree 4.5 Total Employees 1 CVB Operations Total Budget $350,556 Personnel & Operations ! Administration Personnel ECONOMIC DEVELOPMENT 136 ANNUAL OPERATING PLAN ELEMENT 2000/01 EN,Ds & MEANS Economic Development Policy End 1.00 Citizens of Georgetown experience a stable, self-sustaining economy with expanding job opportunities. Focus End 1.0601 The downtown is economically viable. Means (99-02) Coordinate the Main Street Program in cooperation with other City Departments, Downtown Georgetown Association (DGA) and other merchants to promote and enhance the unique character of the downtown Square. (Main Street Program, Community Owned Utilities, Development Services, Information Resources, Management Services) Focus End 1.07 The tourism industry in Georgetown is developed and promoted in a manner that compliments the City's unique character. Means (00-01) Coordinate with the Economic Development Commission to update and modify the Economic Development Vision and Strategic Plan. (All Departments) Means (99-02) Provide support to the Visitor Information Center to market the community to the visiting customer and conduct a feasibility study to determine if an additional visitor center in IH 35 is needed. (Main Street Program, Convention & Visitors Bureau) Means (99-02) Identify local opportunities to promote community awareness of the value of tourism to the public. (Convention & Visitors Bureau) Historic Preservation Policy End 5.00 Prehistoric and historic resources are preserved, protected and promoted for the benefit of the citizens of Georgetown. Means (99-02) Promote the Main Street Fagade Fund Renovation Program by completing four renovation _ projects. (Main Street Program, Community Owned Utilities, Development Services, Finance & Administration, Management Services) Public Information and Education Policy End 7.0 City owned, sponsored or managed public information and education services enhance the quality of life of the citizens of Georgetown. Focus End 7.01 Public education and information services meet the diverse needs and requirements of citizens. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 137 Means (99-02) Provide Hospitality Training seminars to the community three times a year to preserve and enhance the unique character of the citizens of Georgetown. (Convention & Visitors Bureau) Recreational and Cultural Affairs Policy End 9.00 Parks, open space and recreation facilities and services contribute to an enhanced quality of life for citizens of Georgetown. Focus End 9.03 There are opportunities for citizens to participate in a wide range of recreational activities. Priority is to be given to programs which meet the needs of those who are physically or otherwise challenged. Means (99-04) Coordinate special community festivals and events working with Parks & Recreation and other City divisions. (Convention & Visitors Bureau, Main Street Program, Community Owned Utilities, Finance & Administration, Information Resources, Management Services, Parks & Recreation, Police Services) For an explanation of the Ends & Means, seepages one and two in the City Summary section. ECONOMIC DEVELOPMENT 138 ANNUAL OPERATING PLAN ELEMENT 2000/01 FA'v4 O GEORG�T �D DE This page intentionally left blank. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 139 WHAT WE DO: Economic Development Administration supervises the Convention and Visitors Bureau and Main Street Program, and implements economic development goals, policies, and strategies established by the Economic Development Commission and City Council. Operations of the division also include business assistance such as workforce training and development and retention issues, and industrial recruitment and retention. The Division provides staffing support for the Economic Development Commission. 1� WHAT WE PLAN TO ACCOMPLISH IN 2000/01: • Hire an Economic Development Division Director and support staff. • Work with the Economic Development Commission to develop and implement a process to identify and adopt a clear and detailed community -embraced vision of economic development goals and strategies for Georgetown. • Work with the Commission and Division to develop detailed economic development policies i consistent with the community vision. • Work with the Commission to develop criteria for selection of a contractor to perform industrial recruitment and retention functions. ECONOMIC DEVELOPMENT 140 ANNUAL OPERATING PLAN ELEMENT 2000/01 ACTIVITY INDICATORS 1) On-going indicators to be determined in upcoming year based upon Commission's and Council's goals and policies for economic development. ACTUAL ACTUAL BUDGETED PROJECTED PROPOSED FY 97/98 FY 98/99 FY 00 FY 00 FY 00/01 N/A N/A N/A N/A TDB 2000/01 ADOPTED BUDGET AND 2001/02 PROJECTED BUDGET: 99/00 00/01 01/02 98/99 99/00 Projected Adopted Projected Base Actual Budget Actual (% Change *) (% Change **) # Employees 2/0 2/0 Personnel 107,597 (N/A) 107,597 (o.o%) Operations 15,553 (N/A) 15,553 (0.0%) 0 0 0 123,150 (N/A) 123,150 (o.o%) Employees: full time / part time FTE's * Percent change of 00/01Proposed from 99/00 Projected Actual ** Percent change of 01/02 Projected Base from 00/01 Proposed SIGNIFICANT CHANGES: This particular department is newly created and partially funded by hotel/motel taxes and transfers from other funds. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 141 WHAT WE DO: The Convention & Visitors Bureau develops and promotes tourism and convention activity in Georgetown, thereby creating jobs, increasing the total revenue gained by the tourism industry, and improving the overall economic climate of abla Georgetown. This is achieved through the purchase of media advertising to target specific visitor and convention markets and through the solicitation of A business through trade and travel shows, special event promotions and promotional brochure development R and distribution. fA WHAT WE ACCOMPLISHED IN 1999/00: • Hosted an international media familiarization tour in conjunction with the POW WOW International Convention, a gathering of travel representatives held in Dallas. • Increased Georgetown's media exposure with articles in Texas Highways (December issue), and Southern Living (September and March issues). • Assisted with the promotion, merchandise, and organization of the first annual Red Poppy iA Festival. j� • Participated in a cooperative advertising effort with Texas Economic Development Tourism 6 Division. r • Obtained an award of a photo display area at a �y Travel Information Center for six months. 142 • Conducted four hospitality training seminars for area retailers, accommodations, attractions, and Chamber of Commerce. WHAT WE PLAN TO ACCOMPLISH IN 2000/01: • Continue to target travel writers to further increase media exposure of Georgetown as a tourist destination. • Assist the Main Street Program in hosting the second annual Red Poppy Festival. • Create an occupancy allocation for organizations to request hotel/motel occupancy tax for legally allowed promotional projects. • Design with assistance from the advertising agency, a new promotional image for our visitor guide, calendar of events, dining guide, print advertisement, and web site. • Implement a "conversion study" to calculate the results of the CVB's advertising campaigns. • Conduct three hospitality training seminars for area retailers, accommodations, attractions, and the Chamber of Commerce. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 SIGNIFICANT CHANGES: The Convention and Visitors Bureau is moving from the Community Services Division to a newly created Economic Development Division for FY'2000/01. The Main Street Program's budget and activities are also separated from the Convention and Visitors Bureau operations for the first time since the Main Street Program was re-established. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 143 ACTUAL ACTUAL BUDGETED PROJECTED PROPOSED ACTIVITY INDICATORS FY 97/98 FY 98/99 FY 00 FY 00 FY 00/01 1) Group Sales 35 53 54 40 40 2) Convention Sales 15 16 16 25 25 3) Visitor Inquiries 7,331 13,000 14,000 12,000 14,000 4) Goodie Bags for Groups 3,435 4,100 5,000 4,000 5,000 5) Hospitality Training Seminars 0 0 5 4 3 2000/01 ADOPTED BUDGETAND 2001/02 PROJECTED BUDGET: 99%00 00/01 01/02 98/99 99/00 Projected Adopted Projected Base Actual Budget Actual (% Change *) (% Change **) 3/0.5 3/0.5 3/0.5 # Employees 1/0 1/0 138,229 127,100 109,371 Personnel 48,372 (-55.8%) 48,372 (o.o%) 166,355 149,473 157,541 Operations 110,762 (-29.7%) 110,762 (o.o%) 304,584 276,573 266,912 159,134 (40.4%) 159,134 (o.o%) Employees: full time / part time FTE's * Percent change of 00/OlProposed from 99/00 Projected Actual ** Percent change of 01/02 Projected Base from 00/01 Proposed SIGNIFICANT CHANGES: The Convention and Visitors Bureau is moving from the Community Services Division to a newly created Economic Development Division for FY'2000/01. The Main Street Program's budget and activities are also separated from the Convention and Visitors Bureau operations for the first time since the Main Street Program was re-established. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 143 ECONOMIC DEVELOPMENT & TOURISM FUND The Economic Development and Tourism Fund accounts for the receipt and expenditures of funds received by the City from the assessment of hotel and motel occupancy tax as well as transfers from other funds to support economic development. The local hotel and motel occupancy tax rate is 7% of the room rate. The state tax is an additional 6% and is remitted directly to the State Comptroller by each hotel/motel establishment, and the usage of these funds is restricted by state law governing expenditures of hotel/motel tax. 99/00 00/01 01/02 98/99 99/00 Projected Adopted Projected Actual Budget Actual Budget Budget 70,178 57,000 57,000 Beginning Fund Balance 110,038 68,876 58,887 70,178 57,000 REVENUES: Operating Interest & other Transfers In 237,911 274,878 12,488 5,800 3,034 274,878 279,878 292,556 3,325 3,500 4,000 54,000 54,000 Total Revenues 253,433 280,678 278,203 337,378 350,556 EXPENSES: Economic Development Admin 123,150 123,150 Main Street 68,272 68,272 Convention & Visitors Bureau 304,584 276,573 266,912 159,134 159,134 Total Expenses 304,584 276,573 266,912 350,556 350,556 Ending Fund Balance 58,887 72,981 70,178 57,000 57,000 RESERVATIONS: Contingency Unreserved Fund Balance 61,500 57,000 57,000 57,000 (2,613) 15,981 13,178 0 57,000 0 ECONOMIC DEVELOPMENT 144 ANNUAL OPERATING PLAN ELEMENT 2000/01 O GEORG�J>_ UD This page intentionally left blank. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 145 WHAT WE DO: Main Street is a symbol of community economic health, local quality of life, pride, and community history. A vital Main Street retains and creates jobs, which also means a stronger tax base. Main Street districts become tourist attractions by virtue of the character of buildings, location, selection of unique businesses, and events held there. This is all achieved because Main Street provides an important civic forum, where members of the community can congregate. The Main Street Program hosts parades, special events and promotions that reinforce an intangible sense of community. The Main Street Program is a revitalization program designed to enhance the unique character of the downtown, while at the same time promoting downtown marketing strategies, providing educational and technical assistance to the building owners, and maintaining the beauty of Downtown Georgetown. The Main Street Program also provides staff assistance to the Historic Preservation Commission, and coordinates volunteers for the Visitor's Center. WHAT WE ACCOMPLISHED IN 1999/00: • Planned, raised funding for, promoted and coordinated the City's first annual Red Poppy Festival, to promote downtown businesses. • Marketed the Main Street Fagade Fund to continually improve the character of the historic downtown district. • Conducted, with Development Services, a charrette to focus attention on downtown planning and solicit community ideas for improvements. • Planned and hosted the first Texas Main Street Manager Dinner, in memory of Anice Reed, attended by Main Street Managers from throughout the State. 146 • Prepared, submitted and received certified Local Government Grant for the charrette and historical preservation training for the Historic Preservation Commissioners. • Assisted Development Services in the creation of a Downtown Business District. • Awarded two grants from the Main Street Facade Fund. • Developed a low interest loan program for the Main Street Facade Fund. WHAT WE PLAN TO ACCOMPLISH IN 2000/01: • Plan and coordinate the second annual Red Poppy Festival. • Formulate and implement Awards Luncheon for 2000 McKinney Downtown Conference for the Texas Downtown Association. • Provide ongoing education for the entire community concerning the Main Street Program and the importance of downtown revitalization beyond the Town Square Historic District. • Recruit and train new and replacement volunteers for the Visitor Center. • Organize Main Street promotions in conjunction with the Downtown Georgetown Association, to help bring business to downtown merchants. • Work with merchants to help implement the Downtown Business District. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 ACTIVITY INDICATORS 1) Visitor Inquiries 2) Volunteer trainings 3) Volunteer Appreciation Events ACTUAL ACTUAL FY 97/98 FY 98/99 7,331 13,000 6 12 2 3 BUDGETED PROJECTED PROPOSED FY 99/00 FY 00 FY 00 01 14,000 14,000 15,000 12 10 12 3 3 4 2000/01 ADOPTED BUDGET AND 2001/02 PROJECTED BUDGET: 99/00 00/01 98/99 99/00 Projected Adopted Actual Budget Actual (% Change *) ## Employees Personnel Operations 0 0 0 Employees: full time / part time FTE's Percent change of 00/O1Proposed from 99/00 Projected Actual ** Percent change of 01/02 Projected Base from 00/O1 Proposed 01/02 Projected Base (% Change **) 1/0.5 1/0.5 39,593 (N/A) 39,593 (o.o%) 28,679 (N/A) 28,679 (o.o%) 68,272 (N/A) 68,272 (o.o%) SIGNIFICANT CHANGES: The Main Street Program is moving from the Community Services Division to a newly created Economic Development Division for FY 2000/01. The Program's budget and activities are also separated from the Convention and Visitors Bureau operations for the first time. ECONOMIC DEVELOPMENT ANNUAL OPERATING PLAN ELEMENT 2000/01 147 MAIN STREET FACADE FUND The Main Street Facade Fund consists of private donations, which are available to building/property owners to provide assistance in maintaining the appearance of the downtown historic district. The funds are distributed through an application/approval process in two forms: as a low-interest loan or a grant. During 1999, the Fund awarded two grants to businesses in the Downtown Square. 99/00 00/01 01/02 98/99 99/00 Projected Adopted Projected Actual Budget Actual Budget Budget Beginning Fund Balance 0 14,409 5,709 0 0 REVENUES: Interest & other 7,660 391 391 200 200 Donations 6,509 0 0 1,000 1,000 Total Revenues 14,169 391 391 1,200 1,200 EXPENSES: Economic Development 8,460 14,800 6,100 1,200 1,200 Total Expenses 8,460 14,800 6,100 1,200 1,200 Ending Fund Balance 5,709 0 0 0 0 ECONOMIC DEVELOPMENT 148 ANNUAL OPERATING PLAN ELEMENT 2000/01