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Economic Development
Administration
Page 140
ECONOMIC DEVELOPMENT
The Economic Development Division is a newly created division for the City of Georgetown. During Fiscal Year
1999/00 the City Council appointed a task force to develop recommendations for an organizational form for the
community's economic development. The task force recommended the creation of this division, therefore this
division structure was approved by the Council.
The structure includes a Council appointed Economic Development Commissior; charged with the responsibility of
developing goals, policies, and strategies for economic development for the City of Georgetown. Working under
the direction of this Commission and the City Manager, the Director of Economic Development will be responsible
for implementation of the policies, strategies, and oversight of operations. Responsibilities will include business
assistance (such as workforce training and development and retention issues), industrial recruitment and retention,
the Convention and Visitors Bureau, and the Main Street Program.
DIVISION FINANCIAL SUMMARY:
99/00
98/99 99/00 Projected 00/01 01/02
Actual Budget Actual Adopted Projected Base
Administration
0
0
0
123,150
123,150
Convention & Visitors Bureau
304,584
276,573
266,912
159,134
159,134
Main Street
0
0
0
68,272
68,272
Main Street Fagade SRF
8,460
14,800
6,100
1,200
1,200
TOTAL
313,044
291,373
273,012
351,756
351,756
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01 135
ECONOMIC DEVELOPMENT
Employees - Full Time Equivalents
1.5 Main Stree
4.5 Total Employees
1 CVB
Operations
Total Budget $350,556
Personnel & Operations
! Administration
Personnel
ECONOMIC DEVELOPMENT
136 ANNUAL OPERATING PLAN ELEMENT 2000/01
EN,Ds & MEANS
Economic Development
Policy End 1.00 Citizens of Georgetown experience a stable, self-sustaining economy with expanding job
opportunities.
Focus End 1.0601 The downtown is economically viable.
Means (99-02) Coordinate the Main Street Program in cooperation with other City Departments, Downtown
Georgetown Association (DGA) and other merchants to promote and enhance the unique character
of the downtown Square. (Main Street Program, Community Owned Utilities, Development
Services, Information Resources, Management Services)
Focus End 1.07 The tourism industry in Georgetown is developed and promoted in a manner that
compliments the City's unique character.
Means (00-01) Coordinate with the Economic Development Commission to update and modify the
Economic Development Vision and Strategic Plan. (All Departments)
Means (99-02) Provide support to the Visitor Information Center to market the community to the visiting
customer and conduct a feasibility study to determine if an additional visitor center in IH 35 is
needed. (Main Street Program, Convention & Visitors Bureau)
Means (99-02) Identify local opportunities to promote community awareness of the value of tourism to the
public. (Convention & Visitors Bureau)
Historic Preservation
Policy End 5.00 Prehistoric and historic resources are preserved, protected and promoted for the benefit of
the citizens of Georgetown.
Means (99-02) Promote the Main Street Fagade Fund Renovation Program by completing four renovation
_ projects. (Main Street Program, Community Owned Utilities, Development Services, Finance &
Administration, Management Services)
Public Information and Education
Policy End 7.0 City owned, sponsored or managed public information and education services enhance the
quality of life of the citizens of Georgetown.
Focus End 7.01 Public education and information services meet the diverse needs and requirements of
citizens.
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01 137
Means (99-02) Provide Hospitality Training seminars to the community three times a year to preserve and
enhance the unique character of the citizens of Georgetown. (Convention & Visitors Bureau)
Recreational and Cultural Affairs
Policy End 9.00 Parks, open space and recreation facilities and services contribute to an enhanced quality
of life for citizens of Georgetown.
Focus End 9.03 There are opportunities for citizens to participate in a wide range of recreational
activities. Priority is to be given to programs which meet the needs of those who are physically
or otherwise challenged.
Means (99-04) Coordinate special community festivals and events working with Parks & Recreation and
other City divisions. (Convention & Visitors Bureau, Main Street Program, Community Owned
Utilities, Finance & Administration, Information Resources, Management Services, Parks &
Recreation, Police Services)
For an explanation of the Ends & Means, seepages one and two in the City Summary section.
ECONOMIC DEVELOPMENT
138 ANNUAL OPERATING PLAN ELEMENT 2000/01
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O GEORG�T
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ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01
139
WHAT WE DO:
Economic Development Administration supervises the
Convention and Visitors Bureau and Main Street
Program, and implements economic development
goals, policies, and strategies established by the
Economic Development Commission and City
Council. Operations of the division also include
business assistance such as workforce training and
development and retention issues, and industrial
recruitment and retention. The Division provides
staffing support for the Economic Development
Commission.
1�
WHAT WE PLAN TO ACCOMPLISH IN 2000/01:
• Hire an Economic Development Division
Director and support staff.
• Work with the Economic Development
Commission to develop and implement a process
to identify and adopt a clear and detailed
community -embraced vision of economic
development goals and strategies for
Georgetown.
• Work with the Commission and Division to
develop detailed economic development policies
i consistent with the community vision.
• Work with the Commission to develop criteria for
selection of a contractor to perform industrial
recruitment and retention functions.
ECONOMIC DEVELOPMENT
140 ANNUAL OPERATING PLAN ELEMENT 2000/01
ACTIVITY INDICATORS
1) On-going indicators to be
determined in upcoming year
based upon Commission's and
Council's goals and policies
for economic development.
ACTUAL ACTUAL BUDGETED PROJECTED PROPOSED
FY 97/98 FY 98/99 FY 00 FY 00 FY 00/01
N/A N/A N/A N/A TDB
2000/01 ADOPTED BUDGET AND 2001/02 PROJECTED BUDGET:
99/00
00/01
01/02
98/99 99/00 Projected
Adopted
Projected Base
Actual Budget Actual
(% Change *)
(% Change **)
# Employees
2/0
2/0
Personnel
107,597 (N/A)
107,597 (o.o%)
Operations
15,553 (N/A)
15,553 (0.0%)
0 0 0
123,150 (N/A)
123,150 (o.o%)
Employees: full time / part time FTE's
* Percent change of 00/01Proposed from 99/00 Projected Actual
** Percent change of 01/02 Projected Base from 00/01 Proposed
SIGNIFICANT CHANGES:
This particular department is newly created and partially funded by hotel/motel taxes and transfers from other funds.
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01 141
WHAT WE DO:
The Convention & Visitors Bureau develops and
promotes tourism and convention activity in
Georgetown, thereby creating jobs, increasing the total
revenue gained by the tourism industry, and
improving the overall economic climate of
abla Georgetown. This is achieved through the purchase of
media advertising to target specific visitor and
convention markets and through the solicitation of
A business through trade and travel shows, special event
promotions and promotional brochure development
R and distribution.
fA WHAT WE ACCOMPLISHED IN 1999/00:
• Hosted an international media familiarization tour
in conjunction with the POW WOW International
Convention, a gathering of travel representatives
held in Dallas.
• Increased Georgetown's media exposure with
articles in Texas Highways (December issue),
and Southern Living (September and March
issues).
• Assisted with the promotion, merchandise, and
organization of the first annual Red Poppy
iA Festival.
j� • Participated in a cooperative advertising effort
with Texas Economic Development Tourism
6 Division.
r • Obtained an award of a photo display area at a
�y Travel Information Center for six months.
142
• Conducted four hospitality training seminars for
area retailers, accommodations, attractions, and
Chamber of Commerce.
WHAT WE PLAN TO ACCOMPLISH IN 2000/01:
• Continue to target travel writers to further
increase media exposure of Georgetown as a
tourist destination.
• Assist the Main Street Program in hosting the
second annual Red Poppy Festival.
• Create an occupancy allocation for organizations
to request hotel/motel occupancy tax for legally
allowed promotional projects.
• Design with assistance from the advertising
agency, a new promotional image for our visitor
guide, calendar of events, dining guide, print
advertisement, and web site.
• Implement a "conversion study" to calculate the
results of the CVB's advertising campaigns.
• Conduct three hospitality training seminars for
area retailers, accommodations, attractions, and
the Chamber of Commerce.
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01
SIGNIFICANT CHANGES:
The Convention and Visitors Bureau is moving from the Community Services Division to a newly created Economic
Development Division for FY'2000/01. The Main Street Program's budget and activities are also separated from
the Convention and Visitors Bureau operations for the first time since the Main Street Program was re-established.
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01 143
ACTUAL ACTUAL
BUDGETED
PROJECTED
PROPOSED
ACTIVITY INDICATORS
FY 97/98 FY 98/99
FY 00
FY 00
FY 00/01
1) Group Sales
35 53
54
40
40
2) Convention Sales
15 16
16
25
25
3) Visitor Inquiries
7,331 13,000
14,000
12,000
14,000
4) Goodie Bags for Groups
3,435 4,100
5,000
4,000
5,000
5) Hospitality Training
Seminars
0 0
5
4
3
2000/01 ADOPTED BUDGETAND 2001/02 PROJECTED BUDGET:
99%00
00/01
01/02
98/99 99/00
Projected
Adopted
Projected Base
Actual Budget
Actual
(% Change *)
(% Change **)
3/0.5 3/0.5
3/0.5 # Employees
1/0
1/0
138,229 127,100
109,371 Personnel
48,372 (-55.8%)
48,372
(o.o%)
166,355 149,473
157,541 Operations
110,762 (-29.7%)
110,762
(o.o%)
304,584 276,573
266,912
159,134 (40.4%)
159,134
(o.o%)
Employees: full time / part
time FTE's
* Percent change of 00/OlProposed from 99/00 Projected Actual
** Percent change of 01/02
Projected Base from 00/01 Proposed
SIGNIFICANT CHANGES:
The Convention and Visitors Bureau is moving from the Community Services Division to a newly created Economic
Development Division for FY'2000/01. The Main Street Program's budget and activities are also separated from
the Convention and Visitors Bureau operations for the first time since the Main Street Program was re-established.
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01 143
ECONOMIC DEVELOPMENT & TOURISM FUND
The Economic Development and Tourism Fund accounts for the receipt and expenditures of funds received by the
City from the assessment of hotel and motel occupancy tax as well as transfers from other funds to support economic
development. The local hotel and motel occupancy tax rate is 7% of the room rate. The state tax is an additional 6%
and is remitted directly to the State Comptroller by each hotel/motel establishment, and the usage of these funds is
restricted by state law governing expenditures of hotel/motel tax.
99/00
00/01
01/02
98/99 99/00 Projected
Adopted
Projected
Actual Budget Actual
Budget
Budget
70,178
57,000
57,000
Beginning Fund Balance 110,038 68,876 58,887
70,178
57,000
REVENUES:
Operating
Interest & other
Transfers In
237,911 274,878
12,488 5,800
3,034
274,878 279,878
292,556
3,325 3,500
4,000
54,000
54,000
Total Revenues 253,433 280,678 278,203 337,378 350,556
EXPENSES:
Economic Development Admin 123,150 123,150
Main Street 68,272 68,272
Convention & Visitors Bureau 304,584 276,573 266,912 159,134 159,134
Total Expenses
304,584
276,573
266,912
350,556
350,556
Ending Fund Balance
58,887
72,981
70,178
57,000
57,000
RESERVATIONS:
Contingency
Unreserved Fund Balance
61,500 57,000 57,000 57,000
(2,613) 15,981 13,178 0
57,000
0
ECONOMIC DEVELOPMENT
144 ANNUAL OPERATING PLAN ELEMENT 2000/01
O GEORG�J>_
UD
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ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01 145
WHAT WE DO:
Main Street is a symbol of community economic
health, local quality of life, pride, and community
history. A vital Main Street retains and creates jobs,
which also means a stronger tax base. Main Street
districts become tourist attractions by virtue of the
character of buildings, location, selection of unique
businesses, and events held there. This is all achieved
because Main Street provides an important civic
forum, where members of the community can
congregate. The Main Street Program hosts parades,
special events and promotions that reinforce an
intangible sense of community. The Main Street
Program is a revitalization program designed to
enhance the unique character of the downtown, while
at the same time promoting downtown marketing
strategies, providing educational and technical
assistance to the building owners, and maintaining the
beauty of Downtown Georgetown. The Main Street
Program also provides staff assistance to the Historic
Preservation Commission, and coordinates volunteers
for the Visitor's Center.
WHAT WE ACCOMPLISHED IN 1999/00:
• Planned, raised funding for, promoted and
coordinated the City's first annual Red Poppy
Festival, to promote downtown businesses.
• Marketed the Main Street Fagade Fund to
continually improve the character of the historic
downtown district.
• Conducted, with Development Services, a
charrette to focus attention on downtown
planning and solicit community ideas for
improvements.
• Planned and hosted the first Texas Main Street
Manager Dinner, in memory of Anice Reed,
attended by Main Street Managers from
throughout the State.
146
• Prepared, submitted and received certified Local
Government Grant for the charrette and historical
preservation training for the Historic Preservation
Commissioners.
• Assisted Development Services in the creation of
a Downtown Business District.
• Awarded two grants from the Main Street Facade
Fund.
• Developed a low interest loan program for the
Main Street Facade Fund.
WHAT WE PLAN TO ACCOMPLISH IN 2000/01:
• Plan and coordinate the second annual Red
Poppy Festival.
• Formulate and implement Awards Luncheon for
2000 McKinney Downtown Conference for the
Texas Downtown Association.
• Provide ongoing education for the entire
community concerning the Main Street Program
and the importance of downtown revitalization
beyond the Town Square Historic District.
• Recruit and train new and replacement volunteers
for the Visitor Center.
• Organize Main Street promotions in conjunction
with the Downtown Georgetown Association, to
help bring business to downtown merchants.
• Work with merchants to help implement the
Downtown Business District.
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01
ACTIVITY INDICATORS
1) Visitor Inquiries
2) Volunteer trainings
3) Volunteer Appreciation Events
ACTUAL
ACTUAL
FY 97/98
FY 98/99
7,331
13,000
6
12
2
3
BUDGETED
PROJECTED
PROPOSED
FY 99/00
FY 00
FY 00 01
14,000
14,000
15,000
12
10
12
3
3
4
2000/01 ADOPTED BUDGET AND 2001/02 PROJECTED BUDGET:
99/00 00/01
98/99 99/00 Projected Adopted
Actual Budget Actual (% Change *)
## Employees
Personnel
Operations
0 0 0
Employees: full time / part time FTE's
Percent change of 00/O1Proposed from 99/00 Projected Actual
** Percent change of 01/02 Projected Base from 00/O1 Proposed
01/02
Projected Base
(% Change **)
1/0.5 1/0.5
39,593 (N/A) 39,593 (o.o%)
28,679 (N/A) 28,679 (o.o%)
68,272 (N/A) 68,272 (o.o%)
SIGNIFICANT CHANGES:
The Main Street Program is moving from the Community Services Division to a newly created Economic
Development Division for FY 2000/01. The Program's budget and activities are also separated from the Convention
and Visitors Bureau operations for the first time.
ECONOMIC DEVELOPMENT
ANNUAL OPERATING PLAN ELEMENT 2000/01 147
MAIN STREET FACADE FUND
The Main Street Facade Fund consists of private donations, which are available to building/property owners to
provide assistance in maintaining the appearance of the downtown historic district. The funds are distributed through
an application/approval process in two forms: as a low-interest loan or a grant.
During 1999, the Fund awarded two grants to businesses in the Downtown Square.
99/00 00/01 01/02
98/99 99/00 Projected Adopted Projected
Actual Budget Actual Budget Budget
Beginning Fund Balance 0 14,409 5,709 0 0
REVENUES:
Interest & other 7,660 391 391 200 200
Donations 6,509 0 0 1,000 1,000
Total Revenues 14,169 391 391 1,200 1,200
EXPENSES:
Economic Development 8,460 14,800 6,100 1,200 1,200
Total Expenses 8,460 14,800 6,100 1,200 1,200
Ending Fund Balance 5,709 0 0 0 0
ECONOMIC DEVELOPMENT
148 ANNUAL OPERATING PLAN ELEMENT 2000/01