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CITY SUMMARY TABLE OF CONTENTS
Georgetown Century Plan
Georgetown's Long -Term Planning Process ....................................
MissionStatement............................................................................
The "Ends" Statements......................................................................
Annual Operating Plan Calendar of Events.........I...........................
Organization
Functional Structure..........................................................................
Budgeted Number of Employees......................................................
Overview of Indicators and Measures............................................................
Community Profile
Location............................................................................................
Overview.......................................................................................... .
Historic Georgetown.........................................................................
................................... 3
................................... 3
.................................10
Recreation................................................................................................................................. 23
CulturalActivities..................................................................................................................... 24
Education.................................................................................................................................. 24
Georgetown's Top Employers.................................................................................................. 26
MiscellaneousStatistics............................................................................................................ 27
GEORGETOWN'S LONG-TERM PLANNING PROCESS
Georgetown Century Plan
The City of Georgetown is guided by a comprehensive strategic plan called the Georgetown Century Plan. The
Century Plan (the Plan) was created by a broad-based group of Georgetown citizens, elected and appointed officials,
and staff during the late 1980's. The Plan documents and formalizes the goals and processes by which Georgetown
will strive to enhance its quality of life. Its foundation is the mission statement and a set of End statements, similar
to goals, which are divided into 15 policy areas.
Mission statement and Enol, statements
The City's Mission Statement serves as a broad statement of purpose. There are fifteen citizen defined policy areas
with each area defined with a broad Policy End statement. Ends describe, in specific terms, desired end -states. The
End statements are the vision of Georgetown at its very best and represent the ultimate target at which all activities
of the City are aimed. Specific Council and citizen direction given in each area are calledFocus Ends. This term
is used because these statements focus staff efforts in accomplishing the Policy Ends. Each policy area has one
Policy End, but may have many or no Focus Ends because more detailed planning processes are on-going and can
change these focus statements.
Functional Plans
The Century Plan is further defined through periodic updates and through the development of Functional Plan
Elements that address the 15 policy areas. The Functional Plans are created by citizen work groups and provide more
detailed direction for accomplishing the goals identified by the End statements. Generally, one functional plan is
prepared and adopted each year. Each Functional Plan may address one or policy areas. The policy guidance from
each new Functional Plan is incorporated into the Century Plan End Statements through new or revised Focus End
statements.
The Functional Plan elements adopted to date are
Land Intensity Plan
Economic Development Strategic Plan
Facilities and Services Plan
Airport Functional Plan
Transportation and Utilities Plan
Parks & Recreation Plan
Urban Design Plan
The Housing Plan will be presented to Council and adopted in 2000/01. The Century Plan and the Functional Plan
elements are published and distributed as a separate document.
Link to Annual Budget
The City staff and elected and appointed City Officials rely on the Ends to provide direction and guidance for
recommending and authorizing the expenditure of public funds. The budget is the Annual Operating Plan element
of the Century Plan. It is prepared around the 15 policy areas, supporting Policy and Focus Ends and the Functional
Plans for each area or set by the City Council at its priority ranking meeting in May, after collecting community
feedback. Not all Policy and Focus Ends are addressed in each Annual Operating Plan element. The Annual
Operating Plan specifically defines the methods or processes by which the City Manager and City staff will go about
achieving the desired end -states for each policy area.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01
11
Means ,Statements
The methods or processes by which the desired end -states are achieved are called Means. The Means, similar to
objectives or strategies, are the specific actions required to accomplish the Ends. The Means are identified through
strategic planning sessions with the senior management team and key division staff guided by the Century Plan and
Council priorities. The Annual Operating Plan Element is a detailed look at each operational area, or department,
within the City and its own unique set of Means. These Means are included with each division and are listed by the
Policy Area and End statement(s) it addresses. Each Means statement includes the dates over which the project or
program will be implemented and the primary departments responsible for it.
Five -Year Plans
The City uses a five year planning horizon to prepare the capital projects program and financial forecasts. The five-
year capital projects program and the anticipated funding sources are incorporated into and adopted with the
Annual Operating Plan. The capital planning process is discussed in more detail with the Capital Projects section.
Five-year financial forecasts are prepared to guide policy and priority decisions of staff and Council. The fmancial
forecasts meet budget and financial policies (see Reference Section) and are based on historical trends, programs and
projects outlined during the other planning processes, and reasonable economic and growth projections. The revenue
forecasts from these models are included in the Financial Summary section.
Governance Model
The City of Georgetown has implemented the Century Plan through the adoption and use of a governance model.
The governance model is an advanced approach to Council operations which provides for Council to set policies and
Ends, while leaving the Means for accomplishing those Ends and policies to the City Manager and his staff. As long
as Council defined "executive limitations" are not broached, the City's staff is able to use its best efforts and
judgement to perform the Means to accomplish the Ends. The City Council has adopted a formal governance policy
guiding this process.
The pages that follow in this section provide an overview of the City's Mission Statement with its supporting Ends
categorized under their respective policy areas. Means to each of the Ends are detailed in the Division/Department
pages found later in this document.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01
MISSION STATEMENT
To preserve and enhance the quality of life and unique character of Georgetown by:
• Preserving the rich heritage and natural resources;
• Promoting well-planned development, cost effective professional management and
competent, friendly services; and
it Protecting its citizens, the environment and all other assets.
The "Ends" Statements
ECONOMIC DEVELOPMENT
Policy End 1.00 Citizens of Georgetown experience a stable, self-sustaining economy with expanding job
opportunities.
Focus End 1.01 Existing undeveloped sites in Georgetown are put to beneficial use.
Focus End 1.02 Small and mid-sized commercial and industrial firms find Georgetown a welcoming business
environment.
Focus End 1.03 The Georgetown Industrial Foundation, Chamber of Commerce, local merchants, business
associations, and other potential business partners are assured of cooperation and collaboration from
the City.
Focus End 1.04 Georgetown citizens have the opportunity to find employment in the Georgetown area.
Focus End 1.05 Citizens and local employers are supported by the City in their efforts to develop appropriate
job-related skills.
Focus End 1.06 Financial and non-financial barriers to economic development in the City are removed.
Focus End 1.06.01 The downtown is economically viable
Focus End 1.06.02 Georgetown's unique character is preserved.
Focus End 1.07 The tourism industry in Georgetown is developed and promoted in a manner that compliments
the City's unique character.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 3
ENVIRONMENTAL AND RESO URCE CONSERVATION
Policy End 2.00 Georgetown's natural and physical resources are managed so that citizens enjoy the benefits
of economic and social development:
Focus End 2.01 Sufficient, high-quality water is available to meet the current and future needs of citizens and
businesses in Georgetown. Priority is given to:
1) human consumption
2) businesses
3) recreation
Focus End 2.02 Wildlife is conserved.
GRO'L 7HAND PHYSICAL DEVELOPMENT
Focus End 100 Citizens, business owners and organizations enjoy the benefits of well-planned land usage
in which conflicting needs are balanced.
HEALTH AND HUMAN SERVICES
Policy End 4.00 City owned, sponsored or managed health and human services enhance the quality of life
of the citizens of Georgetown.
HISTORIC PRESERVATION
Policy End 5.00 Prehistoric and historic resources are preserved, protected and promoted for the benefit of
the citizens of Georgetown.
TIM rrcrur
Policy End 6.00 All citizens have access to safe and adequate housing opportunities.
PUBLIC INFORMATION AND EDUCATION
Policy End 7.00 City owned, sponsored or managed public information and education services enhance the
quality of life of the citizens of Georgetown.
Focus End 7.01 Public education and information services meet the diverse needs and requirements of citizens.
Focus End 7.02 Public information is accessible to all citizens.
CITY SUMMARY
4 ANNUAL OPERATING PLAN ELEMENT 2000/01
PUBLIC SAFETY
Policy End 8.00 Citizens of Georgetown feel safe and are well protected from crime and disorder, natural
disasters and emergencies.
Focus End 8.01 The response times and service levels for emergency services are compatible in all parts of the
City.
Focus End 8.02 Public safety services extend sufficiently beyond the City limits through governmental
contracts to ensure that citizens in all parts of the City are adequately protected.
Focus End 8.03 Citizens are safe from animal threat.
Focus End 8.03.01 City provides humane animal accommodations.
Focus End 8.04 Georgetown is prepared to respond to large-scale natural and technological emergencies.
Focus End 8.05 Public safety services have a high level of citizen and volunteer involvement.
RECREATIONAND CULTURAL AFFAIRS
Policy End 9.00 Parks, open space, recreation facilities and services, and social and cultural activities
contribute to an enhanced quality of life for the citizens of Georgetown.
Focus End 9.01 Park facilities meet the leisure needs of citizens while minimizing the negative impact on
adjacent properties. Priority is given to:
1) Blue Hole/Imhoff Dam
2) A coordinated system of hikeibike and equestrian trails along the San Gabriel rivers and
their tributaries
Focus End 9.02 Georgetown has a City-wide open space system. Priority is to be given to:
1) the tributaries of the San Gabriel River (e.g. Smith Branch, Pecan Branch, Berry Creek)
2) preservation of key open space views
3) enhancement of park and recreational facilities
4) promotion of environmental conservation and/or protection
5) providing the City with a "land bank"
6) providing buffering from more intensive uses
Focus End 9.03 There are opportunities for citizens to participate in a wide range of recreational activities.
Priority is to be given to programs which meet the needs of those who are physically or otherwise
challenged.
TRANSPORTATION
Policy End 10.00 Citizens and commercial goods move safely and efficiently throughout all parts of the City.
Focus End 10.01 The Georgetown Municipal Airport primarily serves the general aviation needs of the
community.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000101 5
URBAN DESIGN
Policy End 11.00 Georgetown's citizens and businesses enjoy an attractive community with a unique sense
of place and a positive, identifiable image, at a cost which is consistent with other City social and
economic priorities.
Focus End 11.01 Georgetown's unique character is maintained and enhanced.
Focus End 11.01.01 The design of new structures and remodels in special districts is respectful and
complimentary to existing districts and designs.
Focus End 11.01.02 The design of public works projects reflects a consistent City them and historic flavor and
features locally available materials. Priority to be placed on:
1) lighting
2) distinctive street signs, etc.
Focus End 11.01.03 Prominent landmarks can be viewed from major roadways, particularly: (1) the County
Courthouse, (2) First United Methodist Church, and (3) Cullen Building at Southwestern University.
Focus End 11.01.04 Development in special districts is in character with or compliments the existing area.
Focus End 11.02 The visually intrusive impact of public, works projects and public and private utilities and
facilities is minimized. Priority to be placed on:
1) stormwater drainage/management
2) utility lines (electric, telephone, cable TV, etc.)
3) street design
Focus End 11.03 Significant community locations and special events are easily located by citizens and visitors
to Georgetown.
Focus End 11.04 Parks and open space forma City-wide open space system.
Focus End 11.04.01 Located to serve citizens needs
Focus End 11.04.02 Preserve key open space views
Focus End 11.05 The planning and design process maximizes the safety, comfort and convenience of
pedestrians.
Focus End 11.06 Commercial buildings are planned, designed and maintained in a manner that does not detract
from the City's unique character.
Focus End 11.06.01 Site planning standards encourage large commercial buildings to be closer to the roadway,
with a majority of large parking areas located to the side and rear of the primary structure.
Focus End 11.06.02 Large buildings are articulated in a manner and style that is reflective of Georgetown's
character.
CITY SUMMARY
6 ANNUAL OPERATING PLAN ELEMENT 2000/01
Focus End 11.07 The impact of commercial and industrial land uses on single family neighborhoods are
minimized.
Focus End 11.08 The City is well maintained and citizens enjoy a high standard of community urban design.
Focus End 11.09 Parking lots do not detract from primary commercial structures.
Focus End 11.09.01 Natural environmental conditions are integrated into the design and construction of public
and private non-residential projects. Priority is given to:
1) standards and incentives for the preservation of healthy mature trees that are 4" or greater in
caliper
Focus End 11.09.02 Outside storage is effectively screened and unobtrusive.
Focus End 11.10 Citizens of Georgetown have the opportunity to enjoy a diverse and affordable range of new
neighborhood developments.
UTILITIES/ENERGY
Policy End 12.00 City owned, sponsored or managed utilities provide safe, adequate and reliable services
to all customers.
Focus End 12.01 Customers of the City's electric utility have a range of choices with respect to rates, service
levels and power supply options.
Focus End 12.02 City water and wastewater customers in all certified areas receive services which exceed state
and federal standards.
Focus End 12.03 The City's stormwater drainage system efficiently and effectively protects the health and
safety of Georgetown's residents and minimizes the negative effects of standing water and urban
runoff.
FACILITIES AND SERVICES
Policy End 13.00 The City provides for the safety of its citizens and supports the responsive delivery
of coordinated services by the City and other public agencies.
Focus End 13.01 The City centralizes and co -locates services on existing City -owned property whenever
possible.
Focus End 13.02 The City has a high level of employee satisfaction and retention.
Focus End 13.03 The City provides appropriate, well managed information technology and services that
support City operations and citizen access to information.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 7
FINANCE
Policy End
Focus End
Focus End
Focus End
Focus End
Focus End
Focus End
14.00 All municipal operations are conducted in an efficient business -like manner and sufficient
financial resources for both current and future needs are provided.
14.01 Each utility system is a self -supported operation that provides a desirable and affordable level
of service.
14.02 The City investigates the privatization of each City operation, as appropriate.
14.03 The City's utility rates are competitive with surrounding communities and with the statewide
and national averages for comparable utility systems.
14.04 The tax rate is reasonable and fair and does not hinder economic development.
14.05 The City has a method for funding street and streetscape improvements.
14.06 The City pursues all federal and state grant programs which would benefit the City.
GOVERNMENTAL AFFAIRS
Policy End 15.00 A high level of cooperation and involvement exists among Georgetown's citizens and
governmental organizations.
Focus End 15.01 All citizens actively participate in governmental functions.
Focus End 15.02 The City develops and coordinates service delivery policies with Williamson County, the
Georgetown Independent School District and other organizations that provide services to
Georgetown.
Focus End 15.03 The City is a strong and visible participant in developing comprehensive solutions to issues
of concern on a regional level.
4
4
CITY SUMMARY
8 ANNUAL OPERATING PLAN ELEMENT 2000/01
4 GE�RG�T
Nh �ED�-. ago
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CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 9
2000/01 Annual Operating Plan (AOP)
Calendar of Events for Budget Adoption & Implementation
Planning and Preparation
January - February *AOP process schedule set.
March - April
May
June
July
Adoption
August
*Five-year strategic planning issues and assumptions identified by senior management team.
*F&A and IR staff meets with divisions on ISF needs for 00/01.
*Five-year capital projects plan updated using systems engineering models and citywide review team.
*Five-year capital plan reviewed by City Manager and senior management team.
*Mid -year Review of 1999/00 Annual Operating Plan presented to Council.
*Town Hall meeting held.
*Council Priority ranking sessions.
*AOP instructions distributed to city divisions, and training sessions held.
*Five-year financial forecast models updated.
*Budget packages prepared in accordance with Council guidelines and Georgetown Century Plan.
*Five-year Capital Improvements Plan presented to Council.
*Council budget guidelines distributed to city staff.
*Budget work sessions by Century Plan policy area conducted.
*Preliminary AOP workshop process with Council - public input.
*Revenue and expenditure projections finalized.
*Council balances budget.
*Tax roll finalized.
*Property Tax Rate and revenue finalized.
*Division and department sections completed and sent to Finance & Administration.
*AOP draft prepared by Finance & Administration.
*AOP draft and AOP Highlights booklet distributed to Council and public.
*Council work session(s) on proposed draft conducted.
*Public hearings on proposed budget and property tax rate held.
September *Budget and tax rate ordinances presented to and adopted by Council.
October 1 *Implement 2000/01 Annual Operating Plan.
Budget amendments may be made during the year in accordance with state law and city charter. See detailed
Budget Amendments requirements in the Budget and Financial Policies included in the Reference Section. Typically, budget
amendments are proposed to Council as part of the Mid Year AOP Review in May of each year and at fiscal year
end.
CITY SUMMARY
10 ANNUAL OPERATING PLAN ELEMENT 2000/01
FUNCTIONAL STRUCTURE
This chart indicates in graphic form the flow of influence and function within the City. Our residents (shown at the
top of the circle), speaking individually and through the many advisory boards (shown in the ovals in the top half of
the diagram), affect and control the activities of City government through the elected City Council and Mayor. The
Council exerts direct supervision over the City Manager, who in turn supervises the various divisions of the City to
achieve the Ends desired by our residents.
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MAYOR
MaryEllen Kersch
CITY COUNCIL
Lee Bain
Mayor Pro Tem
Charles Burson
Susan Hoyt
Clark Lyda
Llorente Navarrette
Sam Pfiester
Ferd Tonn
George Russell
CITY MANAGER
City Secretary
Administration GaP`1aopepaio�\5 0k
Operations
Prevention &
Community Analysis
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 11
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CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 11
BUDGETED NUMBER OF EMPLOYEES
The 2000/01 Operating Plan will include 10 additional full-time positions and 2 upgraded positions.
• Fire Services will add six new Firefighters and add a full-time Operations Chief/911 Addressing Coordinator;
• Management Services will add two full-time positions in the Legal Department;
• Employee & Organizational Services will upgrade the Administrative Assistant to Benefits Assistant;
• Information Resources will add a full-time Webmaster position;
• Community Services will upgrade a Shelter Attendant position to full-time.
The detailed personnel schedule is located in the Reference section.
1995/96
1996/97
1997/98
1998/99
1999/00
2000/01
EMPLOYEES - Full Time / Part Time
Full Time Equivalents)
0 50 100 150 200 250 300 350 400
EMPLOYEES - By Division
2000/01 Budget
Police
Info Res
Parks & Rec
Mgt Svcs
corn Svc
Dev Svs
Eco Devo
F&A
Fire
350.5 Total Full Time Equivalents
CITY SUMMARY
12 ANNUAL OPERATING PLAN ELEMENT 2000/01
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
OVERVIEW OF INDICATORS AND MEASURES
The City has begun an ongoing process to measure its activities and success in accomplishing its Ends and
Means. The measures will give the City a gauge to help determine the most effective programs as well as
provide diagnostic information to management and Council to improve services and planning. Most of
these measures are included with the individual departments. The following is a summary of overall
indicators used in the City's planning processes. Over the next few years many of these indicators will be
shifted to a more outcome focus and incorporated into departmental sections.
PROJECTIONS
Population and customer growth projections are based on estimates by the City's Long Range Planning
staff, data from the Texas State Comptroller's Office and other recognized sources.
POPULATION
95 '96 '97 98 99 w 01' 'Or '03' '04• 05'
•Ro/ectM
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01
18,000
16,000
14,000
12,000
10,000
8,000
6,000
4,000
UTILITY CUSTOMERS
e I
A
95 196 '97 N 199 '00 '01' '02' '03' '04' 05'
—Electric —Water a Wastewater Sanitation Prqj�ded
13
RATE COMPARISONS
COMBINED MONTHLY RATES
(Utilities and Taxes on $139,930 Home)
$325 $375 $425 $475
Pflugerville
Round Rock
GEORGETOWN
Austin
Cedar Park
Leander
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
'94 195 196 '97 1% 99 '00
54Kol 1
$433
$435
$451
$465
ACTIVITY INDICATORS
POLICE CALLS FOR SERVICE
PROPERTY TAX RATE COMPARISON
.a0
Pflugerville (.6424)
Temple (.5922)
Austin (.4633)
Georgetown (.31409)
3,000
2,500
2,000
1,500
1,000
500
0
114 195 196 '97 '9a 199 100
.20
(.6975)
(64)
Park (.4996)
Rock (.33)
FIRE CALLS FOR SERVICE
CITY SUMMARY
14 ANNUAL OPERATING PLAN ELEMENT 2000/01
RECREATION ACTIVITY
2,500
2,250
2,000
1,750
1,500
1,250
1,000
750
500
250
0
55,000
50,000
45,000
40,000
35,000
30,000
25,000
20,000
15,000
10,000
5,000
0
'97 198 199 100
O Rec Center Memberships ->-- Program Activity
200,000,000
175,000,000
150,000,000
125,000,000
M
100,000,000
a
0 75,000,000
50,000,000
25,000,000
0
BULDING PERMITS
'94 '95 '96 '97 198 199 100
O Value - -Permits
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01
300,000
250,000
200,000
150,000
100,000
1,500 4,500
4,000
1,250
3,500
1,000 3,000
2,500
750
2,000
500 1,500
1,000
250
500
0 0
LIBRARY CIRCULATION
'94 '95 '96 '97 '98 '99 '00
ANIMAL SERVICE CALLS
'94 195 '96 '97 '98 '99 '00
15
BENCHMARKING
An important way to measure our economic condition is through benchmarking, which is a point of reference from
which measurements or progress can be made. Benchmarking measures our progress from a point in time and is
something that serves as a standard by which others may be measured. Information obtained from the Peer City
Survey, (initiated by the City of Temple), allows us to compare ourselves to other cities.
$0
Total Assessed. Value
$1 $2 $3 $4,
Ledmle
$3.65
Tyler
$3.36
Longvj'w =
$324
Round Rock -
$2.97
Denton
$2.65_
N. Richland His
$2,40
Collage Station
$2.11
Bayman -
$2.10
Mean
$1.95
NUaia
$1.90
Tangle
$1.89
Bryan -
$1.76
Galveston
51.75
GEORG
1$1.20
Pon AMur
$1.10
Survey Malaga
$2.27
f0
Net G.O. Debt
$25 $50 $75
Baytown
$62.6
N. Richland His
$62.3
Round Rock
$591
Denten
f5A.0
Tetryk
$371
Port Mhw
$372
Lnimle
$35.2
Colege SIAM
fJ2.8
LongwkwW$$14.18
131.7
Killeen
N $142
O+Neston
f 139
"n
$129
EORGETOYM
$198
Victoria
$0S
Tyler
$66
Surveymnga
535.0
- s9
Sales Tax per Capita
$150 $300
Round Rork
538E
N. Rktdand lige
$281
Tykr
$270
L0'ge,"
$249
Ler4svge
$213
Tenpk
$192
Denton
$194
GaNestan
317!
Colette slation
$174
Warta
N $142
Bryan
f 139
Men
$129
GEORGETOM
$198
B+N'm
$0S
PartArthur
$66
Surveylverapa
$188
16
Net G.O. Debt per Capita
Al $500 $1,000 $i
NRkhlandM - -x $7,148
R=dRock $1.137
Brlloyn
$858
Denton t.•-::..:-:ax:;:>:c:;;:-;>:-::.:.:•__ __ _ _ $784
Tenple $672
Port Arthur • .. e.•..:-::.:.-:- -:e -•::<-$835
GEORGETOWN $828
College SteAen
LeWw*•::w �:.:x::v:;:�: •ae ....... $458
Longdew : $422
Uyeston -%:5313
Bryan ce - -` 5300
Gleen 5260
uaEoria $252
Tyler <•=<^:+ $177
SuveyMerage
This survey is conducted in February and is based on historical
information. Data is from 1998/99.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01
Ad Valorem Tax Rate
$0.00
$025 $0.50 $0.75
Port Arthur
0.1
Baytown
0.7570
Wtlaria
0.7000
Bryan
0.8387
!Glean
0.8000 -
N. Richland Hik
0.5700
Temple
0.5572
Galveston
0.5499
Longiiew
0.5334
Dentin
O M
LeWw44
0.4518
Collage 5tffion
0.4203
Round Rock
0.3830
GEORGETOWN
0.3500
Tyler0.2954
Survey Merage
0.5365
Net G.O. Debt per Capita
Al $500 $1,000 $i
NRkhlandM - -x $7,148
R=dRock $1.137
Brlloyn
$858
Denton t.•-::..:-:ax:;:>:c:;;:-;>:-::.:.:•__ __ _ _ $784
Tenple $672
Port Arthur • .. e.•..:-::.:.-:- -:e -•::<-$835
GEORGETOWN $828
College SteAen
LeWw*•::w �:.:x::v:;:�: •ae ....... $458
Longdew : $422
Uyeston -%:5313
Bryan ce - -` 5300
Gleen 5260
uaEoria $252
Tyler <•=<^:+ $177
SuveyMerage
This survey is conducted in February and is based on historical
information. Data is from 1998/99.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01
IMPORTANCE
The benchmarking survey compares cities with 50,000 or more population. Georgetown is included in the survey due
to growth rate, being a public power city, and proximity to Austin. Growth comparison over the years is indicated in
the graphs below.
3 Year Benchmark Comparison
Georgetown
Population
Customer Growth
Building Permits Issued
Unemployment Rate
Appraised Values
=0� Total Tax Rate
Streets Capital Costs
Debt Service Tax Rate
Then and Now
1990/91
97/98
98/99
99/00 Projected
98/99 vs 99/00
Population
25,500
26,400
28,000
6% increase
Area (Square Miles)
23.6
23.7
23.8
.04% increase
General Fund Budget
$11,702,079
S12,006,868
$12,571,952
5% increase
Total Assessed Value
5984,123,199
$1,199,831,232
S1,410,171,718
18% increase
Ad Valorem Tax Rate
$0.35
$0.35
$0.34
Stable
Sales Tax Collections
$2,415,396
S2,858,475
$3,250,000
14% increase
Sales Tax Per Capita
$95
$108
$116
7 % increase
Georgetown
Population
Customer Growth
Building Permits Issued
Unemployment Rate
Appraised Values
=0� Total Tax Rate
Streets Capital Costs
Debt Service Tax Rate
Then and Now
1990/91
2000/01
14,842
28,000
2%
6-10%
49
780
3.3
1.4
$335,775,697
$1,721,609,775
$0.39
$0.31
$130,378
$2,610,000
$0.13
$0.107
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 17
LOCATION
The City of Georgetown is located on IH -35 just 26 miles north of Austin in the northeastern corner of the scenic
Texas Hill Country. Georgetown is the county seat of Williamson County which borders Travis County to the south
and Bell County to the north.
CITY SUMMARY
18 ANNUAL OPERATING PLAN ELEMENT 2000/01
OVERVIEW
Founded July 4, 1848, Georgetown was originally the agricultural trade center for the county and surrounding area.
After the Civil War, Reconstruction brought prosperity to Georgetown through four main industries -- cattle, cotton,
the university and the railroad. Georgetown has enjoyed consistent growth and development through the years.
In recent years the City has become more industrialized and commercially oriented. Along with the commercial
growth, Georgetown has successfully promoted tourism. Tourism has become a significant economic benefit to the
community.
The City of Georgetown has a 2000 estimated population of 28,600 within the city limits and an extraterritorial
jurisdiction estimated population of 10,500. Georgetown is a Home Rule Charter City and operates under the
Council -Manager form of government. A mayor and seven council members are elected from single -member
districts. Elections are held the first Saturday in May.
50,000
40,000
30,000
0
0 20,000
a
10,000
0
A CENTURY OF GROWTH
1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Medical services in Georgetown are provided by several agencies, public and private, and a large number of
professional individuals. Georgetown Hospital, a 104 -bed full service medical facility with 225 admitting physicians,
serves at the centerpiece for Georgetown Healthcare System, providing obstetrical, surgical, diagnostic and
emergency services to the local area. The completion of the $9.5 million, 80,000 square foot expansion and
renovation project increases the diagnostic, ambulatory care, and birthing capabilities. Also included is the
Georgetown Cancer Treatment Center which provides medical and radiation oncology services that are close to home.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 19
46,000
28,600
14,842
a
9,441
3,096 2,871 3,583 4,945 5,218 6 395
3,682
1910 1920 1930 1940 1950 1960 1970 1980 1990 2000 2010
Medical services in Georgetown are provided by several agencies, public and private, and a large number of
professional individuals. Georgetown Hospital, a 104 -bed full service medical facility with 225 admitting physicians,
serves at the centerpiece for Georgetown Healthcare System, providing obstetrical, surgical, diagnostic and
emergency services to the local area. The completion of the $9.5 million, 80,000 square foot expansion and
renovation project increases the diagnostic, ambulatory care, and birthing capabilities. Also included is the
Georgetown Cancer Treatment Center which provides medical and radiation oncology services that are close to home.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 19
HISTORIC GEORGETOWN
The North and South San Gabriel Rivers, winding through the center of Georgetown, have always attracted people
to this area. Spanish explorers noted the rivers and creeks here in the 1700s. The Tonkawa Indians and many other
tribes chose this area for camp grounds. When pioneer settlers came to Texas, they found this spot where, in 1848,
Georgetown was established.
At first, Georgetown was a tiny, dusty town made up of shanties and crude log houses. Then, three things brought
about monumental changes. First, Georgetown's location along a major cattle trail heading North to the famous
Chisholm Trail brought business and settlers as the cattle industry boomed. Simultaneously, the railroads came to
the area which aided in the growth of the agricultural industry.
Growth boomed from 1880 to 1910. The downtown buildings were improved or replaced by fine Victorian
structures. Most of our present downtown structures were built during this golden era in Georgetown's history.
About 1920 growth slowed and many years passed with few changes. However, growth surged from the late 1970s
to the early 1980s when two major events took place. First, Lake Georgetown was developed by the Army Corp of
Engineers for flood control, recreation, and water supply. The Lake, now in full operation, has enhanced
Georgetown's tourist and recreational capacity and ensures our future water supply. Secondly, Georgetown's
participation in the Main Street Program propelled us into a second golden era during which almost all the downtown
square and many older homes were restored to their Victorian splendor.
CITY SUMMARY
20 ANNUAL OPERATING PLAN ELEMENT 2000/01
Since the 1980's Georgetown has been synonymous with Main Street, a downtown economic development effort
administered through the Texas Historical Commission and the National Main Street Center. Over $30 million has
been reinvested in our economy through the revitalization efforts of the downtown area. Private and public entities
joined in partnership to restore and renovate downtown commercial structures, public buildings as well as building
new structures to help anchor the commercial district. This unprecedented success has made our community the
shining star of the Texas Main Street program and an example for small cities nationwide to follow. It has been the
building block for Georgetown's recent economic development gains.
In 1997, Georgetown was one of 5 cities
nationwide to receive the prestigious Great
American Main Street Award because of our
exceptional accomplishments in the revitalization
of our historic downtown. Georgetown was the
first Texas town so recognized.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 21
After all this, it might seem time for Georgetown
to rest on its laurels. Not a chance! As the people
of Georgetown gear up for the 19th year of Main
Street economic development, our successes
continue to grow. The historic downtown post
office has been saved and restored as city offices,
the City and the Georgetown Heritage Society
restored the famous Grace Episcopal Church and
downtown special events like the Christmas Stroll
continue to gain in popularity and status. Main
Street Georgetown is moving forward and
bettering its solid reputation as a first class tourist
destination and shopping center.
A_
t
The Georgetown Square is considered by many to be the
finest example in the state of a Victorian town square.
Our historic square is certainly the magnet that draws I
q
people to Georgetown. However, once they're here,
people soon realize there's much more to our community.
It's a town with a strong identity and people who care
about it... people that make sure we never stop trying to.
enhance both Georgetown's appeal and the lives of those
who choose to live here.
int:
k`
INN M1,
CITY SUMMARY
22 ANNUAL OPERATING PLAN ELEMENT 2000/01
RECREATION
Georgetown offers a wealth of recreation. In Georgetown there are currently twenty three city parks comprising
nearly 380 total acres. The parks range from a half -acre neighborhood park to the one hundred -acre city wide San
Gabriel Park. The parks include a wide range of facilities including: softball and baseball fields, soccer fields,
playground equipment, individual and group picnic shelters, basketball and tennis courts, disc golf, a hike and bike
trail and five swimming pools. The San Gabriel Park also has a community center, sunken garden, gazebo, football
stadium, rodeo area, and a Creative Playscape for children. The Georgetown Recreation Center has a full basketball
and volleyball court, two racquetball courts, a game room, weight room, kitchen, conference room and large and
small activity rooms. The City purchased and opened the Georgetown Tennis Center in September 1999. The facility
includes a full size swimming pool and baby pool, 11 tennis courts and activity center on 7 wooded acres. The City
of Georgetown Parks and Recreation Division was chosen as the winner of the 1999 Gold Medal Award for
excellence in recreation and park management
Lake Georgetown, a 1200 -acre lake, is just a few
minutes drive from any point in the City. The
lake's three recreational areas are ideal for fishing,
camping, picnicking and all types of water sports.
Maintained by the U. S. Army Corps of
Engineers, Lake Georgetown also has boat ramps,
wilderness hiking trails, recreational vehicle
hookups, and a large swimming beach.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 23
N'
4
y
Lake Georgetown, a 1200 -acre lake, is just a few
minutes drive from any point in the City. The
lake's three recreational areas are ideal for fishing,
camping, picnicking and all types of water sports.
Maintained by the U. S. Army Corps of
Engineers, Lake Georgetown also has boat ramps,
wilderness hiking trails, recreational vehicle
hookups, and a large swimming beach.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 23
There are five local golf courses. The private
courses, Berry Creek Country Club and
Georgetown Country Club each offer private 18
hole courses. Southwestern University has a six
hole course open to the public and Legacy Hills
Golf Course and White Wing Golf Course at Del
Webb's Sun City Georgetown are Georgetown's
newest 18 hole public courses.
CULTURAL ACTWITIES
Cultural activity thrives in Georgetown. Southwestern University's contribution of quality theater, dance, fine arts
and lecture events add a valuable dimension to our cultural life. The Art deco -styled Palace Theatre, located on the
downtown square, is currently being renovated and rejuvenated by townspeople. The Palace Theatre showcases
events such as singing acts, plays, talent shows and every second Saturday of the month the Theatre hosts the
Georgetown Opry. Georgetown always has a full calendar of local events including a fall Antique Show, a Fourth
of July celebration with music, food and fireworks and ethnic celebrations. Other major annual events include the
Christmas Stroll, Red Poppy Festival, and the Annual Airshow & Fly In.
EDUCATION
Georgetown Independent School District (GISD) serves the City and the surrounding area, having a current
enrollment of 7,900 students. The District operates seven elementary schools, two middle schools,one ninth grade
campus, one high school and one alternative educational school. There are also three private schools and one
parochial school in the area.
The public school system is exceptional in the quality of teachers and programs offered. The performance of GISD
students is well above national averages. Georgetown boasts the highest SAT score in the Austin Metro Area.
Georgetown has a strong vocational education program beginning in junior high school. On-the-job training away
from campus is a vital part of the program. Vocational courses include electronics, business education, drafting,
industrial cooperative training, agriculture, food service, homemaking, auto -mechanics, and welding. A Coordinated
Vocational Academic Education program is also available for qualified high school students. Under the Tech Prep
Program, students earn both high school and college credits while pursuing several vocational careers.
CITY SUMMARY
24 ANNUAL OPERATING PLAN ELEMENT 2000/01
Georgetown is the home of Southwestern
University, a private four-year undergraduate
institution, offering a traditional liberal arts and
sciences curriculum. The University has a current
enrollment of 1,289 Located 10 blocks from the
City's central business district, present facilities
include some 37 buildings located on
approximately 500 acres.
SOUTHVEST.BR-N
L;NIVERSITV
t'LIAk-FFi.:1 5... -
T_
Southwestern University has been named among 40 colleges across the nation in a book by former"New York Times"
education editor Loren Pope, which focuses on schools which make significant impacts in the lives of their students.
In Colleges That Change Lives, Pope, profiles 40 schools from the Northeast, South, Midwest, Southwest and
Northwest regions through extensive on -campus research and interviews students, faculty, and staff at colleges
nationwide. Southwestern is one of just three schools from the Southwest region to be included. Southwestern has also
been ranked No. 10 in U.S. News & World Report's "Best College Values" listing within its category of National
Liberal Arts Colleges. It is the only Texas school within its category to be included in the rankings. Money magazine
recently named Southwestern as one of the nations' 100 "Best Buys." The 1997 Fiske Guide to Colleges placed
Southwestern among 300 of the "best and most interesting" of America's 2000 four-year colleges and universities.
Southwestern is also listed in The National Review College Guide's "America's Top 50 Liberal Arts College" The
Princeton Review's "America's Best 306 Colleges," Barron' College Guide, Peterson's Competitive Colleges, Rugg§
Recommendation on the Colleges and the Templeton Honor Roll for Character Building Colleges.
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 25
GEORGETOWN'S TOP EMPLOYERS
This list of the City's top employers indicates the increasingly diverse nature of the local economy. The City has played
a major role in retaining and attracting new employers to the area.
Governmental
Manufacturing
Williamson County
1,038
Advance Cable Services, LTD.*
50
City of Georgetown
322
Advance Metal Systems*
40
Airborne, Inc.
250
Educational
Aircraft System Manufacturing
40
Chatsworth Products*
125
Georgetown ISD
1,250
Deaton Engineering/Design
Southwestern University
450
& Assembly Concepts
50
House of Hatten
80
,service
Pioneer International Steel
80
Pringle & Associates
60
Del Webb's Sun City Georgetown
1,300
Manitwoc Boom Trucks
178
Georgetown Hospital
550
Mrs. Bairds
31
Georgetown Railroad
38
Reedholm Instruments, Inc.*
45
GTE Southwest
62
Sierra Microwave*
65
Texas Electric Cooperatives -
Retail
Transformer Division*
125
Albertsons
130
Triple S Plastics
300
HEB
245
Xycarb Ceramics USA *
85
Wal-Mart
150
* Assisted through state grants/loan guarantees arranged by and administered by the City.
4.
CITY SUMMARY
26 ANNUAL OPERATING PLAN ELEMENT 2000/01
Miscellaneous ,Statistics
Public Safety
Police Fire
Number of stations 1 4
Number of officers/firefighters 50 36
(exclusive of volunteer firefighters)
Education
Attendance Centers
Number of students
12
7,900
Positions
Adopted
Full time
318.25
Part time
32.25
New construction building permits issued Oct. 99 - Sept. 2000 - 800
Total number of utility customers as of Sept. 30, 2000:
Electric - 13,482 Water - 12,652
Sanitation- 11,101 Wastewater - 10,450
Infrastructure
Miles of streets
340
Number of street lights
2,227
Miles of water mains
305
Miles of sanitary sewers
205
Miles of storm sewers
36
Miles of electric distribution lines
263
Annual electric sales - mWh
299,040
Peak demand - mW
73
Recreation & Culture
Number of parks 23
Acres of parks 380
Number of libraries
1 public
Number of volumes
69,888
Library circulation
276,453
Library visits
184,425
CITY SUMMARY
ANNUAL OPERATING PLAN ELEMENT 2000/01 27
C)
,�z
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CITY SUMMARY
28 ANNUAL OPERATING PLAN ELEMENT 2000/01