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City Summary Table of Contents
Georgetown Century Plan
Georgetown's Long -Term Planning Process....................................................................... 1
Century Plan Policy Statements, Goals and Strategies........................................................ 3
Annual Operating Plan Calendar of Events.......................................................................... 9
Organization
OrganizationalChart ........................................................................................................... 10
Community Profile
Overview............................................................................................................................. 11
HistoricGeorgetown........................................................................................................... 11
Recreation.......................................................................................................................... 11
CulturalActivities................................................................................................................ 12
Education............................................................................................................................ 12
Georgetown's Long -Term Planning Process
Georgetown Century Plan
The City of Georgetown is guided by a comprehensive strategic plan called the Georgetown
Century Plan. The Century Plan (the Plan) was created by a broad-based group of Georgetown
citizens, elected and appointed officials, and staff during the late 1980's. The Plan documents
and formalizes the goals and processes by which Georgetown will strive to enhance its quality of
life. Its foundation is the City's mission statement and a set of 15 policy statements.
Mission Statement and Policy Statements
The City's Mission Statement serves as a broad statement of purpose. There are fifteen citizen
defined policy statements intended to support the City's mission. Each describes in specific
terms a desired ending state or result. The Policy Statements are the vision of Georgetown at its
very best and represent the ultimate target at which all activities of the City are aimed. Policy
Statements are addressed with goals and strategies and assigned to each City Division. Each
goal represents a specific Council or citizen direction given toward achieving the more general
Policy Statement. Policy Statements may or may not have specific goals and strategies planned
for the upcoming fiscal year. More detailed planning and additional resources may be required to
identify the goals and determine the necessary strategies to achieve them.
Functional Plans
The Century Plan is further defined through periodic updates and through the development of
Functional Plan Elements that address the 15 policy statements. The Functional Plans are
created by citizen work groups and provide more detailed direction for accomplishing the Policy
Statements. Generally, one functional plan is prepared and adopted each year. Each Functional
Plan may address one or more policy statements. The policy guidance from each new Functional
Plan is incorporated into the Century Plan and determines each Policy Statement's specific goals
and strategies. The Functional Plan elements adopted to date are:
Land Intensity Plan Transportation and Utilities Plan
Economic Development Strategic Plan Parks & Recreation Plan
Facilities and Services Plan Urban Design Plan
Airport Functional Plan
The Housing Plan is in development and will be presented to Council in 2001/02. A planned
update of the overall Century Plan Document is also scheduled to begin in the upcoming fiscal
year.
Link to Annual Budget
The City staff and elected and appointed City Officials rely on the Policy Statements to provide
direction and guidance for recommending and authorizing the expenditure of public funds. The
budget is the Annual Operating Plan element of the Century Plan. It is prepared around the
15 policy statements, and the Functional Plans for each area or set by the City Council at its
budget workshops. Community input is also a factor in determining use of resources. Not all
Policy Statements are addressed in each Annual Operating Plan element. The Annual Operating
Plan specifically defines the methods or processes by which the City Manager and City staff will
go about achieving the desired results for each policy statement.
Goals, Strategies and Objectives
Goals represent specific outcomes that will promote or enhance Policy Statements. Strategies
are the specific actions needed to accomplish goals. Both goals and strategies are identified
through strategic planning sessions with the senior management team and key division staff
guided by the Century Plan and Council priorities. The Annual Operating Plan Element is a
detailed look at each operational area, or department, within the City's divisions.
Each division/department within the City has developed it own unique set of Major Department
Goals which enhance its purpose and connection to the Policy Statements. Annually, each
department reviews and updates these goals and determines its Major Department Goals for
the upcoming year. Major Department Strategies are specific plans to achieve Major
Department Goals, which in turn reflect both the various Policy Statements and the specific
purpose of the particular department.
Five -Year Plans
The City uses a five-year planning horizon to prepare the capital projects program and financial
forecasts. The five-year capital projects program and the anticipated funding sources are
incorporated into and adopted with the Annual Operating Plan. The capital planning process is
discussed in more detail with the Capital Projects section. Five-year financial forecasts are
prepared to guide policy and priority decisions of staff and Council. The financial forecasts meet
budget and financial policies (see Reference Section) and are based on historical trends,
programs, and projects outlined during the other planning processes, and reasonable economic
and growth projections. The revenue forecasts from these models are included in the Financial
Summary section.
The following pages provide an overview of the Century Plan Policy Statements and the goals
and strategies planned for the upcoming year.
City of Georgetown
Century Plan Policy Statements
Goals and Strategies
1.0 Policy Statement:
Citizens of Georgetown experience a stable, self-sustaining economy with expanding job
opportunities.
Economic Development:
Goal: Expand and diversify the City's tax base.
Strateav: Increase cooperation with private sector developers, regional economic development
organizations, and economic development allies by providing assistance to developers with
difficulties that may occur in the development process.
Economic Development:
Goal: Create new jobs and expand the tax base.
Strateav: Establish economic indicators on the City's website to provide additional information to
prospective businesses. Also, create and provide site-specific information and geographic
information to prospective and existing industries.
2.0 Policy Statement.
Georgetown's natural and physical resources are managed so that citizens enjoy the benefits
of economic and social development.
Finance and Administration - Sanitation:
Goal: Protect the environment and contribute to community cleanliness and appearance.
Strateav: Develop a plan for weather related community clean-up needs.
Strateav: Implement plan for hazardous household waste collection.
Management Services - Animal Services:
Goal. Promote the value or wildlife and peaceful coexistence except in extreme circumstances.
Strateav: Develop an educational program for wildlife nuisance issues.
3.0 Policy Statement.
Citizens, business owners and organizations enjoy the benefits of well-planned land usage in
which conflicting needs are balanced.
Georgetown Utility Systems - Administration:
Goal: Maintain quality utilities and transportation systems that promote well-planned
development.
Strateav: Evaluate the cost benefit analysis of the proposed annexation plan to identify potential
revenue generation related to utilities and transportation.
Planning and Development - Long Range Planning:
Goal. Promote growth management strategies to guide the City's land use, transportation,
infrastructure, and economic development decisions that will provide long-term quality of life.
Strategy: Initiate a Comprehensive Plan revision process that will result in a strategy to revise
and/or replace the elements that have been impacted by the remarkable growth and change in
land use since adoption.
Strategv: Develop an Annexation Plan that will allow continued voluntary annexations and
potentially initiate the 3 -year Council annexation process.
4.0 Policy Statement:
City owned, sponsored or managed health and human services enhance the quality of life of
the citizens of Georgetown.
Management Services - Governmental Contracts:
Goal: To ensure all citizens have access to services which support them in living safe, healthy,
and productive lives.
Strategv: Begin discussions and develop workshops for community and social services providers
on results -oriented performance objectives and prevention issues, and form service partnerships
as appropriate.
5.0 Policy Statement:
Prehistoric and historic resources are preserved, protected and promoted for the benefit of
the citizens of Georgetown.
6.0 Policy Statement:
All citizens have access to safe and adequate housing opportunities.
7.0 Policy Statement.
City owned, sponsored or managed public information and education services enhance the
quality of life of the citizens of Georgetown.
Finance and Administration - Utility Office:
Goal: Increase citizen awareness and understanding of utility issues including conservation.
Strategv: Improve public awareness of conservation issues including water conservation through
proactive communication and expansion of the summer water conservation advertising and
education program.
Information Resources:
Goal. Provide timely and accurate public information via the City's web sites.
Strategv: Redesign the City's website to provide a more user-friendly interface.
Management Services - City Manager's Office:
Goal: Improve citizen awareness and understanding of City programs, services and issues and
promote a positive public image of the organization.
Strategv: Develop a Public Information Program to improve community understanding of City
services.
Management Services - Library:
Goal: Provide open and equal access to information.
Strategv: Create a new technology plan to improve library operational efficiencies and public
access.
8.0 Policy Statement:
Citizens of Georgetown feel safe and are well protected from crime and disorder, natural
disasters and emergencies.
Fire Services - Fire Operations:
Goal. Maintain an operational readiness level that will meet the emergency demands of the
community.
Strateav: Continue to review Standard Operating Guidelines for potential changes.
Strateav: Develop and implement an annual inspection and records management program for
personal protective equipment in accordance with the Texas Commission on Fire Protection and
National Fire Protection Association.
Management Services - Animal Services:
Goal: Ensure that persons walking on public property in the City are free of reasonable concern
of threats by dogs running at large.
Strateav: Mark with identification microchips, pets adopted from the animal Shelter, to help in
license tracking of animals.
Police Services - Administrative Services Bureau:
Goal: Ensure citizens and visitors of Georgetown are free from crime, fear of crime, and disorder.
Strateav: In FY 2002 reduce by 5% the index crime rate in Georgetown by establishing a crime
prevention program.
Police Services - Field Operations Bureau:
Goal. Continue to improve partnerships with the community through collaborative problem
solving efforts to reduce crime.
Strateav: Develop an educational program to enhance a collaborative response to domestic
violence.
9.0 Policy Statement.
Parks, open space, recreation facilities and services, and social and cultural activities
contribute to an enhanced quality of life for the citizens of Georgetown.
Parks and Recreation - Parks Maintenance:
Goal: Improve the City of Georgetown park system to provide beautiful, safe parks and a high
quality of life.
Strateav: Complete Parks, Recreation, and Open Space Master Plan to provide long-range
development guidelines for park expansion.
Strateav: Provide for ongoing maintenance and operations of existing parks.
10.0 Policy Statement.
Citizens and commercial goods move safely and efficiently throughout all parts of the City.
Georgetown Utility Systems - Street Department:
Goal• Protect the investment in the public transportation system thorough preventive
maintenance and ongoing rehabilitation of streets and sidewalks.
Strateav: Perform maintenance upgrades to include:
• San Gabriel Park Roads;
• Airport from Lakeway to IH -35 frontage road;
• Old Town, mainly south of University Avenue;
• Between Business 35 and Lakeway Drive, and the San Jose, Riverhills and Spring Hollow
neighborhoods.
Management Services - Airport:
Goal: Ensure the safety of the flying public.
Strategv: Continue planning for the Air Traffic Control Tower for safety purposes at the airport.
11.0 Policy Statement:
Georgetown's citizens and businesses enjoy an attractive community with a unique sense of
place and a position, identifiable image, at a cost which is consistent with other city social
and economic priorities.
Management Services - City Council:
Goal: Enhance the quality of life for the community while preserving its unique character and
natural resources.
Strategv: Implement Downtown Business district recommendations to preserve historic
Georgetown.
Planning and Development - Current Planning:
Goal: Support the facilitation of a quality growth strategy which seeks to strike an optimum
balance between economic expansion through better development practices and the effective
stewardship of natural resources, municipal infrastructure and quality of life concerns.
Strategv: Establish an applications database for purposes of tracking data for monitoring of
growth and service trends, and staff workload/performance levels.
12.0 Policy Statement:
City owned, sponsored or managed utilities provide safe, adequate and reliable services to
all customers.
Finance and Administration - Utility Office:
Goal. Ensure the efficient delivery of timely and accurate billing and payment information to our
customers.
Strategv: Implement a new, windows based Customer Information System (CIS) that will allow
the Utility Office to run more efficiently and improve customer services.
Strategv: Work with Georgetown Utility Systems (GUS) and Inspection Services to develop a
Backflow Prevention Program, to be billed through the utility bill using the new CIS.
Georgetown Utility Systems - Energy Services - Electric Operations:
Goal. Maintain a nationally recognized safety record for the City s Electric and AMR departments.
Strategv: Develop and implement a line technician -training program for all Electric Department
personnel.
Georgetown Utility Systems - Energy Services -SCADA - AMR:
Goal: Assist utility customers in conservation efforts by providing accurate, individualized water
and electric consumption data.
Strategv: Begin installation of SCADA controlled equipment in Georgetown and Chief Brady
substations to allow for improved identification of outage causes and locations that will aid in
service restoration and troubleshooting.
Georgetown Utility Systems - Transportation Services - Stormwater Drainage:
Goal: Reduce the threat of property damage and personal injury, and enhance public safety
through proper maintenance and operation of the City's drainage system.
Strategv: Implement a mowing schedule for all drainage conveyances, utilizing contract and in-
house services.
Georgetown Utility Systems - Water Services - Pump Maintenance:
Goal: Provide high quality service to our customers 24 hours a day with experienced well-trained
Water and Wastewater system operators.
Strategv: Implement a wastewater line mapping/categorizing system and begin an inspection
program of all existing wastewater lines.
Georgetown Utility Systems - Water Services - Water Distribution:
Goal. Maintain highest standard of water quality, meeting EPA and TNRCC standards.
Strategv: Reduce current water loss rate by 5% by developing a leak detection program.
Georgetown Utility Systems - Water Services — Reuse Irrigation:
Goal: Reduce the demands of treatment plants for potable water.
Strategv: Provide reuse water for Southwestern University to reduce the potable water demand.
Strategv: Complete conversion of irrigation lines in San Gabriel Park to reduce potable water use
and cost to the City.
Strategv: Expand the irrigation utility to Georgetown Country Club to increase treated water
availability.
Georgetown Utility Systems - Water Services - Wastewater Collection:
Goal. Maintain all public wastewater collection system lines in free-flowing condition to protect
the public health and environment.
Strategv: Reduce wastewater obstructions by 20% over the system, thus decreasing call for
service through line rehabilitation and replacement.
13.0 Policy Statement:
The City provides for the safety of its citizens and supports the responsive delivery of
coordinated services by the City and other public agencies.
Finance and Administration - Facilities Maintenance:
Goal. Provide quality maintenance of City of Georgetown public facilities which fosters a safe and
positive atmosphere for our employees and citizens.
Strategv: Coordinate design, bidding, construction and project closeout of City facilities as
budgeted and approved by the City Council in the 5 -Year Facility Plan.
Finance and Administration - Vehicle Service Center:
Goal: Ensure a safe and efficient fleet for City operations.
Strategv: Extend the life of the City fleet in a cost-effective manner while maintaining the quality
of the fleet vehicles through innovative methods.
Information Resources:
Goal: Provide cost effective information technology management services.
Strategv: Identify and pursue possible outsourcing partnerships for management of the City's
core systems to provide cost-effective technology.
Management Services - Human Resources:
Goal: Provide services and tools to create and maintain an environment where employees are
treated fairly and consistently.
Strategv: Revise Personnel Policies and Procedures to ensure compliance with federal
employment law and consistency in administration of employee relations.
14.0 Policy Statement:
All municipal operations are conducted in an efficient business -like manner and sufficient
financial resources for both current and future needs are provided.
Finance and Administration - Administration:
Goal: Plan for the City's future financial growth.
Strategy: Develop a long-range plan to ensure financial stability and General Fund compliance
with the City's new Fiscal and Budgetary Policy.
Finance and Administration - Administration:
Goal: Evaluate and make recommendations on City operations to make the City more effective in
providing services to the citizens of Georgetown and more efficient in use of City resources.
Strategy: Research financing options for the City's fleet and other capital equipment.
15.0 Policy Statement.
A high level of cooperation and involvement exists among Georgetown's citizens and
governmentalations.
Management Services - City Manager's Office:
Goal. Ensure the delivery of quality services to citizens through effective management and
efficient administration.
Strategy: Review departmental efficiency and identify areas for possible outsourcing while
maintaining high levels of service.
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2001/02 Annual Operating Plan (AOP)
Calendar of Events for Budget Adoption & Implementation
Planning and Preparation
January - February
March - April
May
June
July
Adoption
August
September
AOP process schedule set.
`Five-year Capital Projects plan updated using systems engineering models and city-wide review team.
'Five-year strategic planning issues and assumptions identified by senior management team.
'F&A and IR staff meets with divisions on ISF needs for 2001/02.
'Five-year Capital Improvements Plan reviewed by City Manager and senior management team.
•Five-vear Capital Improvements Plan presented to Council.
'Mid -year Review of 2000/01 Annual Operating Plan presented to Council.
'Town Hall meeting held.
'Council Priorities determined.
`AOP instructions distributed to City divisions, and training sessions held.
'Five-year financial forecast models updated.
'Budget packages prepared in accordance with Council guidelines and Georgetown Century Plan.
'Council budget guidelines distributed to City staff.
'Work sessions with Divisions conducted with Finance.
'Preliminary AOP workshop process with Council - public input.
'Revenue and expenditure projections finalized.
'Council prioritizes budget appropriations.
'Tax roll finalized.
'Property Tax Rate and revenue finalized.
'Division and department sections completed and sent to Finance & Administration.
'AOP Summary prepared by Finance & Administration.
`Final recommendations and AOP Highlights distributed to Council and public.
'Council work session(s) on proposed AOP Summary conducted.
Public hearings on proposed budget and property tax rate held.
'Budget and tax rate ordinances presented to and adopted by Council.
October 1 1 J*Implement 2001/02 Annual Operating Plan.
Budget amendments may be made during the year in accordance with state law and city charter. See
Budget Amendments detailed requirements in the Budget and Financial Policies included in the Reference Section. Typically,
Bud
g budget amendments are proposed to Council as part of the Mid Year AOP Review in May of each year
and at fiscal year end.
A Home Rule City
CITIZENS OF GEORGETOWN
CITY COUNCIL
MAYOR (elected at large)
SEVEN COUNCIL PERSONS
(elected by district)
CITY ATTORNEY I F CITY SECRETARY CITY MANAGER MUNICIPAL COURT JUDGE
'ANT CITY MANAGER ASSISTANT CITY MANAGER
FOR FOR
FINANCE
AND
ECONOMIC
DEVELOPMENT
UTILITIES OPERATIONS
ADMINISTRATION
MUNICIPAL COURT
PURCHASING
ADMINISTRATIVE FIRE
SERVICES SERVICES i
ACCOUNTING
CONVENTION
AND
VISITORS
PARKS
PROPERTIES
SERVICES
BUREAU
WATER
POLICE
SERVICES
SERVICES
MUNICIPAL COURT
PURCHASING
ENERGY
PARKS
PROPERTIES
SERVICES
&
RECREATION
UTILITY
OFFICE
TRANSPORTATION
PLANNING
SERVICES
&
DEVELOPMENT
SANITATION
HUMAN RESOURCES
&
FACILITIES
SAFETY
MAINTENANCE
INFORMATION
RESOURCES
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APPOINTED
BOARDS & COMMISSIONS
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Community Profile
Overview
Founded July 4, 1848, Georgetown was originally the agricultural trade center for the county and surrounding area.
After the Civil War, Reconstruction brought prosperity to Georgetown through four main industries -- cattle, cotton,
the university and the railroad. Georgetown has enjoyed consistent growth and development through the years.
In recent years the City has become more industrialized and commercially oriented. Along with the commercial growth,
Georgetown has successfully promoted tourism. Tourism has become a significant economic benefit to the
community.
The City of Georgetown's 2000 Census population was 28,328 within the city limits and an extraterritorial jurisdiction
estimated population of 10,500. Georgetown is a Home Rule Charter City and operates under the Council -Manager
form of government. A mayor and seven council members are elected from single -member districts. Elections are
held the first Saturday in May.
Historic Georgetown
Since the 1980's Georgetown has been
synonymous with Main Street, a
downtown economic development effort
administered through the Texas
Historical Commission and the National
Main Street Center. Over $30 million
has been reinvested in our economy
through the revitalization efforts of the
downtown area. Private and public
entities joined in partnership to restore
and renovate downtown commercial
structures, public buildings as well as
building new structures to help anchor
the commercial district. This
unprecedented success has made our
community the shining star of the
Texas Main Street program and an
example for small cities nationwide to
follow. It has been the building block
for Georgetown's recent economic
development gains.
The Georgetown Square is considered by many to be the finest example in the state of a Victorian town square. Our
historic square is certainly the magnet that draws people to Georgetown. However, once they're here, people soon
realize there's much more to our community. It's a town with a strong identity and people who care about it... people
that make sure we never stop trying to enhance both Georgetown's appeal and the lives of those who choose to live
here.
Recreation
Georgetown offers a wealth of recreation. In Georgetown there are currently twenty three city parks comprising nearly
380 total acres. The parks range from a half -acre neighborhood park to the one hundred -acre city wide San Gabriel
Park. The parks include a wide range of facilities including: softball and baseball fields, soccer fields, playground
equipment, individual and group picnic shelters, basketball and tennis courts, disc golf, a hike and bike trail and five
swimming pools. The San Gabriel Park also has a community center, sunken garden, gazebo, football stadium, rodeo
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Cultural Activities
area, and a Creative Playscape for children. The Georgetown
Recreation Center has a full basketball and volleyball court, two
racquetball courts, a game room, weight room, kitchen,
conference room and large and small activity rooms. The City
purchased and opened the Georgetown Tennis Center in
September 1999. The facility includes a full size swimming
pool and baby pool, 11 tennis courts and activity center on 7
wooded acres. The City of Georgetown Parks and Recreation
Division was chosen as the winner of the 1999 Gold Medal
Award for excellence in recreation and park management.
Cultural activity thrives in Georgetown. Southwestern University's contribution of quality theater, dance, fine arts and
lecture events add a valuable dimension to our cultural life. The Art deco -styled Palace Theatre, located on the
downtown square, is currently being renovated and rejuvenated by townspeople. The Palace Theatre showcases
events such as singing acts, plays, talent shows and every second Saturday of the month the Theatre hosts the
Georgetown Opry. Georgetown always has a full calendar of local events including a fall Antique Show, a Fourth of
July celebration with music, food and fireworks and ethnic celebrations. Other major annual events include the
Christmas Stroll, Red Poppy Festival, and the Annual Airshow & Fly In.
Education
Georgetown Independent School District (GISD) serves the City and the
surrounding area, having a current enrollment of over 8,000 students.
The District operates seven elementary schools, three middle schools,
one ninth grade campus, one high school and one alternative educational
school. There are also three private schools and one parochial school in
the area.
The public school system is exceptional in the quality of teachers and
programs offered. The District is fully accredited by the Texas Education
Agency. During their most recent visit, members of TEA commended the
District for individual teacher excellence, including good daily lesson
planning, good classroom organization, and above-average student test
scores, and recognized the student body as well for good behavior.
Georgetown is the home of Southwestern University, a private four-year
undergraduate institution, offering a traditional liberal arts and sciences
curriculum. The top-ranked national liberal arts college in Texas and the
southwest, Southwestern University maintains an unwavering
commitment to first-rate academic programs. The University has a
current enrollment of 1,289. Located 10 blocks from the City's central
business district, present facilities include some 39 buildings located on
approximately 500 acres.
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