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City of Georgetown JOB DESCRIPTION
Job Title: Marketing Coordinator Effective Date: 10/01/2012
FLSA Category: Non-exempt Revision Date: 04/03/2014
SUMMARY: Assists in the marketing the City as a great place to visit, shop, play, dine, and live to the public, community
organizations, businesses and regional organizations. ESSENTIAL FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include any of
the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable
accommodations will be made as required. The job description does not constitute an employment agreement and is
subject to change at any time by the employer. Essential duties and responsibilities may include, but are not limited to,
the following:
• Provides information to the general public, community organizations, businesses and regional organizations regarding special events and tourism services provided by the CVB.
• Processes requests for inclusion on City events calendars; approves or disapproves requests.
• Promotes and markets the City and City events and activities utilizing on line calendar and a variety of social media platform mobile applications.
• Maintains CVB related websites; maintains online events calendars for assigned sites.
• Manages and markets Explore Georgetown, Texas mobile application.
• Serves as board liaison to CVB Board, prepares CVB board agenda packets and city council agenda items.
• Markets and researches incoming Georgetown tourism related businesses and events.
• Monitors, collects, and reports on trends and web traffic statistics.
• Creates PowerPoint presentations; creates PhotoShop drawings; creates and modifies .pdf files, develops
spreadsheets, and assists with ad design.
• Solicits and coordinates sponsorship for major events.
• Coordinates Red Poppy Festival Food vendors.
• Assists with special events and activities.
• Acquires knowledge regarding Georgetown’s history, visitor attractions, hotels, restaurants, etc.
• Coordinates department budget preparation; evaluates and maintains budget accounts; researches budget issues.
• Performs other duties as assigned.
MINIMUM QUALIFICATIONS:
Education, training and Experience Guidelines
Bachelor’s degree from an accredited college or university with major coursework in marketing, business or related field. Two years of full-time work experience in Marketing or Communications or related experience. OR Any combination of
experience, education or training that provides the required knowledge, skills, and abilities. Knowledge of:
• Tax Code 351 – Hotel Occupancy Tax Revenue Usage.
• Marketing practices and theory.
• Modern office practices.
• City and administrative policies and procedures.
• Social media platforms.
• How to design programs, events, etc. Skill in:
• Building and maintaining effective working relationships.
• Communicating effectively, both orally and in writing.
• Delivering creative and innovative thoughts.
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• Analyzing and problem-solving.
• Performing basic mathematical calculations.
• Using computer and various software programs.
• Performing mathematical calculations to total petty cash fund and to make change and balance accounts.
• Identify textual errors and inconsistency in written documents.
• Solving problems which occur during special events and on a daily basis in visitor information center.
LICENSES AND CERTIFICATION REQUIREMENTS
Valid Class C Texas driver’s license
PHYSICAL DEMANDS AND WORKING ENVIRONMENT Standing, sitting, walking, lifting, carrying, pushing, pulling, reaching, handling, fine dexterity, kneeling, crouching,
crawling, bending, twisting, climbing, balancing, vision, hearing, talking, use of foot controls.