HomeMy WebLinkAboutMain Street ManagerPage 1 of 2
City of Georgetown JOB DESCRIPTION
Job Title: Main Street Manager Effective Date: 10/01/2012
FLSA Category: Exempt Revision Date: 05/30/2014
SUMMARY: Consults with the appropriate officials and advisory boards, to develop and implement downtown
revitalization and community enhancement strategies for the attainment of goals positively impacting the downtown area. Develops and implements marketing programs, promotional projects, advertising campaigns, and web content for the
purpose of generating tourist traffic for the City. ESSENTIAL FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include any of
the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties
performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable
accommodations will be made as required. The job description does not constitute an employment agreement and is
subject to change at any time by the employer. Essential duties and responsibilities may include, but are not limited to,
the following:
• Coordinates and directly assists with the development and implementation of annual Main Street action plan projects and activities.
• Oversees and trains board and committee members; serves as staff liaison for the Main Street Advisory Board.
• Encourages productive and cooperative working relationships with relevant organizations and agencies at a national, state, and local level.
• Assists downtown property owners by helping target market their available downtown properties to potential
tenants, by coordinating technical architectural and design assistance from the Texas Main Street Center; provides guidance and advice on financial incentive and other assistance available.
• Assists downtown business owners by helping sharpen their competitive skills through offering ongoing business
training and marketing opportunities; coordinates any technical assistance that is available through the National and Texas Main Street Centers.
• Coordinates activities within the downtown revitalization program. Works with public and private sector organizations to facilitate downtown improvements outlined in the Downtown Master Plan including reuse of
existing buildings and underutilized space, beautification, landscaping, streetscaping, banners, public art, and infrastructure.
• Coordinates promotional and marketing activities for the Main Street district, including sales promotions, special
events, press release and printed materials and ongoing public relations related to the program.
• Manages all administrative aspects of the Main Street program including, but not limited to developing and maintaining program budget, measuring the local economic climate, researching potential downtown businesses, performing and tracking downtown reinvestment figures; administers Main Street Facade & Sign Grant program monies for downtown improvement, etc.
• Manages all projects of the Main Street program and the Main Street Advisory Board.
• Researches awards and grants, prepares applications, and manages grants or promotion of awards when received.
• Attends meetings, conferences, and training as required.
• Appears in speaking engagements, media interviews and represents the program and community at local, state, and national levels.
• Develops comprehensive marketing plan and works with staff to implement promotional campaign, including
fundraisers and special events like the Georgetown Swirl.
• Works with public and private sector organizations and citizens to address all associated challenges and concerns
• Oversees downtown parking management program and enforcement of downtown three-hour parking zone.
• Performs such other managerial and technical duties as may be assigned.
MINIMUM QUALIFICATIONS:
Page 2 of 2
Education, training and Experience Guidelines Bachelor’s degree from an accredited college or univerjjsity with major coursework in tourism, urban planning, business,
architecture, communications, public administration, or related field. Four years of full-time work experience a downtown management program, non-profit association management or experience performing work consistent with the essential
job functions outlines for this classification. One year of the required experience must have been in a lead or supervisor capacity. OR Any combination of experience, education and/or training that provides the required knowledge, skills, and
abilities.
Knowledge of:
• Background and experience in design, historic preservation, public relations, or real estate.
• Main Street program development practices and principles.
• Applicable federal, state and local laws.
• Marketing and public relations practices and principles.
• Planning and coordinating events.
• Volunteer recruitment and management practices.
• Grant application process.
Skill in:
• Communicating effectively, both orally and in writing.
• Establishing and maintaining effective working relationships.
• Preparing and conducing effective presentations.
• Handling stressful situations regarding human relations.
• Developing and maintaining strong relationships within the community.
• Presenting a positive, pleasant, and professional image at all time.
• Accurately, efficient and handle confidential matters appropriately.
• Reading technical instructions for state reports, historical designation and grant applications, etc.
• Completing grant applications preparing presentations and bids.
• Composing correspondence to property owners and sponsors, etc.
• Determining investment requirements and potential, etc.
LICENSES AND CERTIFICATION REQUIREMENTS Valid Class C Texas driver’s license
PHYSICAL DEMANDS AND WORKING ENVIRONMENT
Standing, sitting, walking, lifting, carrying, pushing, pulling, reaching, handling, fine dexterity, crouching, bending, vision, hearing, talking, use of foot controls.
Must work festivals and events, conduct outdoor tours.
Position is responsible for the Georgetown Main Street program, Convention & Visitors’ Bureau, tourism planning and all tourism and promotion related activities, programs, events, and projects.; exercises long-term planning for tourism in
Georgetown that meets the needs of its defined tourism market, citizens, downtown business owners, infrastructure, and natural environment. Position provides support to the City Manager and is accountable for the tracking and reporting of
activities to appropriate advisory boards, the Texas Historical Commission, and city officials