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HomeMy WebLinkAboutPublic Communications ManagerPage 1 of 2 City of Georgetown JOB DESCRIPTION Job Title: Public Communications Manager Effective Date: 10/01/2012 FLSA Category: Exempt Revision Date: 07/10/2014 SUMMARY: Develops and implements the City’s communication strategic plan, policies and procedures. Develops programs, news releases, publications, and information campaigns for a variety of communication media. Serves as media spokesperson for the City. ESSENTIAL FUNCTIONS: Essential functions, as defined under the Americans with Disabilities Act, may include any of the following representative duties, knowledge, and skills. This is not a comprehensive listing of all functions and duties performed by incumbents of this class; employees may be assigned duties which are not listed below; reasonable accommodations will be made as required. The job description does not constitute an employment agreement and is subject to change at any time by the employer. Essential duties and responsibilities may include, but are not limited to, the following: • Develops and implements strategies and policies for the City’s communication media in conjunction with the City- wide Communications Team. • Provides direction and oversight for websites, cable channel, the City Reporter newsletter, email newsletters, advertisements, publications, and promotional items. • Selects, supervises, and develops staff through review of performance data, conferences, counseling, training, and evaluating of performance; collaborates on policies, content, and design of the City’s websites. • Develops and monitors department budget. • Responds to crisis situations and other requests for information from the news media; participates in on-camera interviews with the news media. • Supervise the City’s Webmaster, including collaboration on policies, content, and design of the City’s websites, as well as job coaching and evaluations. • Collaborates with all City departments to write/design, edit, and distribute news releases, website news items, cable channel notices, the monthly City Reporter newsletter, other website content, advertisements, and other forms of communication. • Directs the operations of GTB/channel 10 including content production, programming, staffing, and equipment research/budgeting; produces special programs and commercials. • Coordinates with Webmaster, City Secretary and Swagit on the recording and replay of City Council meetings. • Plans and coordinates special events such as news conferences, open house meetings, and promotional events. • Represent the City as a speaker at civic organization meetings and with other community groups. • Leads the City-wide Communications Team; provides training and guidance to City staff in media relations, public communication, news writing, and design. • Perform other duties as assigned or required. MINIMUM QUALIFICATIONS: Education, training and Experience Guidelines Bachelor’s degree from an accredited college or university with major coursework in communication, journalism, public relations, or a related field. Five years of increasingly responsible experience in communication, journalism, or public relations. One year of the required experience must have been in a lead or supervisory capacity. OR Any combination of experience, education and/or training that provides the required knowledge, skills, and abilities. Knowledge of: • Journalistic standards for oral and written communication. • New and emerging trends in communication media and technology. • Municipal government policies and ordinances. • Theory of public communication, persuasion, rhetoric, and the mass media. Page 2 of 2 Skill in: • Communicating effectively, both orally and in writing. • Establishing and maintaining effective working relationships. • Use of computer programs for producing publications. • Delivering public presentations. • Working effectively and efficiently without direct supervision. • Reading and comprehending City policies, budgets, goals, and programs. • Reading and understanding a wide variety of media sources, professional development materials and communication and media theory. • Writing and editing news releases, newsletters, website text, scripts, reports, advertisements, pamphlets, letters to the editor, and other forms of written communication; applies appropriate style guidelines. • Understanding and explaining complex situations involving all City departments and functions. LICENSES AND CERTIFICATION REQUIREMENTS Valid Class C Texas driver’s license PHYSICAL DEMANDS AND WORKING ENVIRONMENT Standing, sitting, walking, lifting, carrying, pushing, pulling, reaching, handling, fine dexterity, kneeling, crouching, crawling, bending, twisting, climbing, balancing, vision, hearing, talking, use of foot controls. Occasional exposure to weather extremes. Presence at fire scenes, hazardous material incidents, or crime scenes to talk to the news media. Potential threats from angry citizens who come into office. Exposure to highly-stressful crisis situations that require responding to the news media.