HomeMy WebLinkAbout10-Management ServicesManagement
Services
Management Services consists of the executive and governing functions of the City. The City Council is the
legislative body that provides the leadership and vision for the community of Georgetown. The City Manager's
Office functions as the central communication link between the Council and the City organization, and manages the
day-to-day operations and services of the City. The City Secretary maintains official records, oversees all municipal
elections and coordinates the boards and commissions appointment process. Human Resources and Safety
Services provide employee and organizational support to retain and attract quality employees. Other departments
overseen include Economic Development, Main Street, Information Technology, and the Airport.
Sources of funding for the division include the General Fund (City Manager’s Office, City Council), Joint Services
Fund (Human Resources, Economic Development and Main Street), Information Technology (through Information
Technology Internal Service Fund) and the Airport Fund.
126
Management Services
City Council
DEPARTMENT DESCRIPTION
The City Council is composed of a Mayor, elected at large, and
seven Councilmembers elected from single-member districts.
Georgetown is a Home Rule City, which means that the Council
is free to enact legislation, adopt budgets, and determine
policies, subject only to the limitations imposed by the Texas
Constitution and City Charter. The Council appoints a City
Manager, who coordinates and implements activities to
effectively accomplish the goals and objectives it establishes.
The Council also appoints the City Attorney, the Municipal
Court Judge and the City Secretary. In addition, the Council
appoints citizens to serve on advisory boards, commissions,
and committees. The City Secretary, who is included in this
budget area, maintains official City records, conducts City elections and coordinates the boards and commissions
appointment process.
MAJOR DEPARTMENT GOALS
• Develop policies that enhance the quality of life for the community while preserving its unique character and
natural resources.
• Ensure the long-term financial viability of Georgetown.
• Promote community involvement and participation in local government.
MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2008/2009
• Held a successful Bond Election in November 2008 for future road and park projects.
• Adopted the Parks and Recreation Element of the 2030 Comprehensive Plan to ensure the maintenance of a
high quality park system that is recognized at both the state and national level, and ensure natural areas are
preserved and maintained for future generations.
• Adopted several ordinances including a Youth Curfew, Carnival Hours, Graffiti, Excessive Noise, Peddlers and
Solicitors, and Vehicle Parking to ensure Georgetown is a safe and attractive community with a unique sense of
place and a positive, identifiable image.
• Adopted a new paperless agenda program to provide Georgetown’s citizens with internet access to City
Council Agenda Packets so they are informed about the local government on key issues affecting the
community.
MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2009/2010
• Continue adherence to the City’s financial policy that promotes long-term financial responsibility to ensure
future economic viability of the community.
• Adopt an annual budget with no increase in property tax burden to the citizens of Georgetown.
• Continue to work with the Georgetown Transportation Enhancement Corporation and the Georgetown
Economic Development Corporation to attract and retain businesses that meet the City’s standards and
economic development model to diversify and expand the community’s tax base away from residential
properties and ensure the future economic viability of the community.
• Continue to foster ongoing communication and cooperation with local, regional, state and federal
representatives to nurture a healthy relationship between the City and these organizations for the betterment of
the Georgetown Community.
• Adopt Economic Development Plan Element of the Georgetown 2030 Plan.
• Continue implementation of city-wide records management program by continuing to inventory and implement
customized records retention schedules for every department.
127
CITY COUNCIL
07/08
ACTUAL
08/09
ORIGINAL
BUDGET
08/09
FINAL /
ACTUAL
09/10
ADOPTED
10/11
PROPOSED
City Secretary 1 1 1 1 1
Assistant City Secretary 1 1 1 1 1
TOTAL 2 2 2 2 2
WORKLOAD MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. # of agenda items processed/reviewed 775 727 800 840 850
2. # of hours spent in Council meetings 116 140 125 140 150
3. # of Council/special meetings posted 47 61 55 65 60
4. # of public meetings posted 337 290 350 330 350
5. # of elections held 2 2 2 2 1
PERFORMANCE MEASURES
ACTUAL
FY06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. % of citizens who rated the value
received from City tax dollars to be
excellent or good *
N/A
68.5%
N/A
N/A
80%
2. City Council meeting minutes
completed and approved in two weeks
100%
100%
N/A
100%
100%
* Bi-annual citizen’s survey
DEPARTMENTAL BUDGET: GENERAL FUND
08/09 10/11
07/08 08/09 PROJECTED 09/10 ESTIMATED
ACTUAL BUDGET ACTUAL ADOPTED BASE
157,473 236,596 221,156 Personnel 233,532 235,083
180,267 221,541 220,481 Operations 169,601 170,142
1,492 Capital
339,232 458,137 441,637 403,133 405,225
128
Management Services
City Manager’s Office
DEPARTMENT DESCRIPTION
The City Manager’s Office is responsible for the administration of
all City affairs and serves as the liaison between the policymaking
and administrative branches of City Government. The City
Manager, appointed by City Council, is the chief administrative
and executive officer of the City. Responsibilities of the City
Manager’s Office include coordinating activities to effectively
accomplish the City Council goals and objectives. The City
Manager also acts as the City’s representative and liaison to local
groups, service organizations and businesses in the community,
as well as at the County, State and Federal level.
MAJOR DEPARTMENT GOALS
• Ensure the delivery of quality services to citizens through effective management and efficient administration.
• Coordinate the implementation of City Council goals and objectives with all City departments.
• Facilitate community activities to address public requests for needs and services.
• Improve citizen awareness and understanding of City programs, services and issues and promote a positive
public image of the City and organization.
• Promote revitalization and future economic growth of the underdeveloped areas within the city.
MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2008/2009
• Worked closely with the City Council and Finance to monitor and adjust the City’s operational budget in
response to the impacts of this year’s economic climate.
• Continued working with regional partners to develop funding strategies for future road projects, including
Williams Drive, FM 971, and FM 1460.
• Established a Communications Department, thus expanding the Public Information Program to increase and
improve community awareness and understanding of City Services.
• Continued implementation of an aggressive Code Enforcement and Property Maintenance Enforcement
Program.
• Established a designated records management position to oversee the continued implementation of the city-
wide records management program.
• Conducted Georgetown Citizen Academy classes and implemented a Community Outreach program to
improve citizen awareness and understanding of City programs, services and issues and promote a positive
public image of the City and organization.
MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2009/2010
• Work with City Council to adopt an annual budget with no increase in property taxes.
• Continue to work with local, regional, state, and federal partners to develop funding strategies for future road
projects and to foster communication and cooperation for future planning.
• Continue implementation of the Downtown Masterplan and the Williams Drive Gateway Masterplan for
redevelopment.
• Work closely with the U.S. Census Bureau to ensure an accurate population count during the 2010 Census for
the City in preparation for the decennial redistricting process.
129
CITY MANAGER'S OFFICE
07/08
ACTUAL
08/09
ORIGINAL
BUDGET
08/09
FINAL /
ACTUAL
09/10
ADOPTED
10/11
PROPOSED
City Manager 1 1 1 1 1
Assistant City Manager 1 1 1 1* 1*
Executive Assistant 1 1 1 1 1
Administrative Assistant III 1 1 1 0 0
Records Manager 0 0 0 1 1
Administrative Assistant I 1 1 1 1 1
Public Information Officer 1 1 1 0 0
Claims Specialist 1 0 0 0 0
Community Project Manager 0 1 1 0 0
Video Producer (P/T) 0.5 0.5 0.5 0.5 0.5
Mail Couriers (P/T) 0.5 0.5 0.5 0.5 0.5
TOTAL (FT/PT) 7/1 7/1 7/1 5/1 5/1
*Includes 1 “frozen” unfunded position.
WORKLOAD MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. # of Public Information Requests
handled
773
801
800
755
800
2. # of Council/Special Meetings 47 61 55 65 60
3. # of press releases 183 171 200 150 200
4. # of media contacts 770 606 800 400 600
5. # of Public Service Announcements 406 361 500 350 400
PERFORMANCE MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. % of citizens who rated their
customer service experience with
city employees to be excellent or
good *
N/A
81%
N/A
N/A
85%
* Bi-annual citizen’s survey
DEPARTMENTAL BUDGET: GENERAL FUND
08/09 10/11
07/08 08/09 PROJECTED 09/10 ESTIMATED
ACTUAL BUDGET ACTUAL ADOPTED BASE
659,749 706,413 564,888 Personnel 395,641 550,055
305,459 277,072 276,795 Operations 213,455 220,711
58,439 50,000 50,000 Capital
1,023,647 1,033,485 891,683 609,096 770,766
130
Management Services
Airport
DEPARTMENT DESCRIPTION
The City of Georgetown Municipal Airport provides aviation
services to the public. The Airport Department is responsible for
the day-to-day operations and maintenance, which include the
supervision of fuel sales concessions, monitoring the leases for
City-owned facilities, and the supervision of the ground
maintenance. The Airport provides 24-hour operation of a
5,000-foot main runway and related taxiways, ramps and
navigational aides. The City also supports an Air Traffic Control
Tower, with staffing funded through the Federal Aviation
Administration (FAA). All of the above must be in compliance
with state and federal rules and regulations. In addition, the
Department provides support to the Airport Advisory Board and
the Air Traffic Control Tower.
MAJOR DEPARTMENT GOALS
• Minimize the environmental impact of the Airport.
• Operate the Airport as a self-supporting enterprise, whereby costs are minimized with maximum efficiency.
• Ensure the safety of the flying public.
MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2008/2009
• Removed obstructions and relocated fence, east side of the runway 18 approach.
• Removed obstructions to runway 11 approach.
MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2009/2010
• Implement Airport Improvement Program (AIP) project to comply with the Federal Aviation Administration (FAA)
regulations regarding runway approach obstructions to runway 36 and 29.
• Construct road improvements included in the recently awarded FFA grant.
131
AIRPORT
07/08
ACTUAL
08/09
ORIGINAL
BUDGET
08/09
FINAL /
ACTUAL
09/10
ADOPTED
10/11
PROPOSED
Airport Manager 1 1 1 1 1
Administrative Assistant I 1 1 1 1 1
Airport Clerk (P/T) 0.5 0.5 0.5 0.5 0.5
Airport Attendant (P/T) 0.5 0.5 0.5 0.5 0.5
Airport Maintenance Worker (P/T) 2.5 2.5 2.5 2.5 2.5
TOTAL (FT/PT) 2/3.5 2/3.5 2/3.5 2/3.5 2/3.5
WORKLOAD MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. Jet fuel sold (gal.) 509,097 525,594 520,000 500,000 510,000
2. Avgas sold (gal.) 212,571 198,057 200,000 180,000 185,000
3. Based aircraft (est.) 265 265 265 265 265
4. Airport Operations (Annual) N/A N/A N/A 74,000 73,000
PERFORMANCE MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. Man hrs / 10 gal of fuel sold
2. Airport expenses/based aircraft
3. T-hangar occupancy rate
.076
$1,510
100%
.075
$1,766
100%
.076
$1,585
100%
.080
$1,928
100%
.079
$1,950
100%
* 2007/08 begins funding for Airport control tower operations.
DEPARTMENTAL BUDGET: AIRPORT FUND
08/09 10/11
07/08 08/09 PROJECTED 09/10 ESTIMATED
ACTUAL BUDGET ACTUAL ADOPTED BASE
249,337 250,579 245,506 Personnel 244,477 244,477
2,740,539 2,468,918 2,462,667 Operations 2,275,869 2,275,062
76,400 Capital 212,400
2,989,876 2,719,497 2,784,573 2,732,746 2,519,539
132
Management Services
Communications Department
DEPARTMENT DESCRIPTION
The Communications Department informs the public and provides methods for interaction about City initiatives and
programs through the City websites, social media sites, City Reporter resident newsletter, e-newsletters, news
releases, cable access channel 10, and other mailings and advertisements.
MAJOR DEPARTMENT GOALS
• Inform Georgetown residents of City programs, initiatives, projects, events, and ballot measures.
• Answer questions from the public and reporters.
• Promote the City’s programs, initiatives, and services to the broader public through the media.
• Encourage participation and engagement with City governance and programs.
MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2008/2009
• Led bond information campaign in November using the website, advertisements, news releases, mailers, and
cable channel, resulting in voter approval of $81 million in parks and road bonds.
• Launched City Facebook, Twitter, Flickr, and YouTube sites.
• Created a Citywide Communication Team, to help develop communication policies and goals for the City.
• Publicized water conservation and mandatory restrictions in multi-faceted media campaign.
• Publicized opening of 2010 Census office in Georgetown and worked with Georgetown Complete Count
Committee on local strategy to increase resident participation in the 2010 Census.
• Recognized by the National Association of Government Webmasters for a top-three city website in the United
States for cities with populations between 35,000 and 100,000.
• Recognized by the Texas Association Convention and Visitor Bureaus as having the top tourism website in
Texas for bureaus with operating budgets under $350,000.
• Created new e-commerce sites for merchandise to raise money for the Bow Wow Bowl and the Fire
Department Pink Heals Tour.
MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2009/2010
• Continue to work with Communication Team to develop and revise public communication and media policies
and strategies to respond to the changing communication media environment.
• Continue to work with Georgetown Complete Count Committee on local strategy to increase resident
participation in census count in 2010.
• Implement agreement with Suddenlink for new equipment to allow for broadcast of cable channel 10
programming from city office at 103 W. Seventh Street.
• Develop capability to broadcast digital video files on channel 10 with new equipment.
• Enhance mobile device platforms for City websites.
• Look for new e-commerce opportunities on the City websites.
• Continue to develop, encourage and expand recycling and other conservation type services through public
education by increasing customer education through an aggressive advertisement and promotion program.
133
COMMUNICATIONS
DEPARTMENT
07/08
ACTUAL
08/09
ORIGINAL
BUDGET
08/09
FINAL /
ACTUAL
09/10
ADOPTED
10/11
PROPOSED
Communications Director 0 0 0 1 1
Webmaster 0 0 0 1 1
TOTAL 0 0 0 2 2
WORKLOAD MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. # of press releases 183 171 200 150 200
2. # of media contacts 770 606 800 400 600
3. # of Public Service Announcements 406 361 500 350 400
DEPARTMENTAL BUDGET: GENERAL FUND
MAJOR BUDGET CHANGES/ISSUES:
This department was previously included in the City Manager’s Office. Performance Measures will be developed
over the next year.
08/09 10/11
07/08 08/09 PROJECTED 09/10 ESTIMATED
ACTUAL BUDGET ACTUAL ADOPTED BASE
Personnel 138,599 155,906
Operations 61,225 61,225
199,824 217,131
134
Management Services
Economic Development
DEPARTMENT DESCRIPTION
The Economic Development department leads and coordinates the community’s economic development efforts.
The department works to improve the social, employment, and physical conditions of the City by increasing the City
of Georgetown’s economic base and the availability of quality jobs. In addition, the department undertakes projects
that will foster partnership among private and public entities, and implements economic development goals and
strategies listed herein and adopted by City Council. Operations of the department include business development,
City and regional business recruitment and retention/expansion programs, redevelopment, and community
promotion.
MAJOR DEPARTMENT GOALS
• Promote the elements commonly held as the most important contributors to quality of life in Georgetown.
• Identify owners of property in the downtown district and work with them to lease available space and maintain
quality and viability of businesses in the district.
• Work to create a positive business environment for the expansion of community wealth.
• Maintain and increase cooperation with private sector developers, state and regional economic development
organizations, and economic development allies to expand and diversify the City’s tax base.
• Develop and maintain positive relationships with local businesses to assist and encourage their success and
growth.
MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2008/2009
• Attracted additional life sciences business to the Texas Life Sciences Commercialization Center (TLCC) and
created a partnership with A & M medical school.
• Worked heavily with retail, commercial, and industrial brokers to recruit and retain quality business and create
partnership with brokerage community.
• Developed relationships with state and federal agencies to gain access to the most up-to-date and accurate
demographic and economic information.
• Implemented the “Economic Development Brown Bag Lunch” series as a community outreach program.
MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2009/2010
• Continue to focus recruitment program by marketing directly to our target sectors and responding only to leads
generated by the state and the Austin Chamber that fall in our target sectors.
• Meet with owners and senior staff of 12 businesses per year through the Business Retention and Expansion
(BRE) Program.
• Continue to develop and maintain up-to-date, in-depth information on Georgetown’s workforce, key economic
indicators, business trends, business assistance programs, available properties, etc. to strengthen both the
BRE and recruitment programs.
• Implement a “buy local” campaign.
• Develop and implement retention, redevelopment, and recruitment programs in the downtown overlay district.
135
ECONOMIC DEVELOPMENT
07/08
ACTUAL
08/09
ORIGINAL
BUDGET
08/09
FINAL /
ACTUAL
09/10
ADOPTED
10/11
PROPOSED
Economic Development Director 1 1 1 1 1
Economic Development Program Mgr 1 1 1 1 1
Community Project Manager 1 0 0 0 0
Administrative Analyst 1 1 1 1 1
TOTAL 4 3 3 3 3
WORKLOAD MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. # of inquiries 50 70 70 70 70
2. # of proposals generated 51 50 50 50 50
3. # of Business Retention and
Expansion (BRE) visits
4. # of website hits
40
100,000
12
100,000
12
100,000
12
125,000
24
125,000
PERFORMANCE MEASURES
ACTUAL
FY 06/07
ACTUAL
FY 07/08
BUDGETED
FY 08/09
PROJECTED
FY 08/09
PROJECTED
FY 09/10
1. # of prospects 15 20 20 20 20
2. # of site visits 10 12 12 12 12
3. # of new jobs generated within the
community 1,500 1,000 1,000 1,500 1,000
DEPARTMENT BUDGET: JOINT SERVICES FUND
08/09 10/11
07/08 08/09 PROJECTED 09/10 ESTIMATED
ACTUAL BUDGET ACTUAL ADOPTED BASE
239,472 268,788 268,523 Personnel 271,559 275,245
166,796 243,490 220,992 Operations 219,594 129,400
995 Capital
407,263 512,278 489,515 491,153 404,645