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HomeMy WebLinkAbout05-Community ServicesCommunity Services The Community Services Division plans, organizes, supervises, and coordinates comprehensive leisure and educational activities for the citizens of Georgetown, as well as, promotes tourism and the historical downtown. The Parks department maintains over 463 acres of developed park land, twenty three parks, five swimming pools, downtown pocket parks, various City facilities, and three cemeteries. The Recreation Department manages the Recreation Center, adult and youth softball, swim lessons, various youth camps, youth and senior programs, adventure recreation and many other special events and programs, including the Georgetown Tennis Center, which has 11 courts. The Division maintains and handles the sale of cemetery plots in the International Order of Odd Fellows Cemetery, the rental of the Community Center, and park areas at San Gabriel Park. This Division also includes the Library and the Convention and Visitors Bureau (CVB) and provides staff support to the City’s Parks and Recreation Board, CVB Board and the Library Board. The Community Services Division is funded in the General Fund (Parks, Recreation, Library) and CVB Special Revenue Fund). Community Services Convention and Visitors Bureau Page 68 Administration Page 66 Library Page 70 Parks Page 72 Recreation Page 74 07/08 07/08 08/09 PROPOSED BUDGET AMENDED PROJECTED NEW % CHANGE BUDGET ACTUAL BASE PROGRAMS TOTAL (PROJ. ACTUAL) General Fund Parks Administration 428,424 417,819 432,167 432,167 3.4% Parks 1,680,343 1,616,875 1,788,725 1,788,725 10.6% Recreation 961,277 961,196 1,772,361 1,772,361 84.4% Recreation Programs 1,005,743 996,276 1,312,941 1,312,941 31.8% Library 1,614,850 1,582,591 1,698,118 1,698,118 7.3% total General Fund 5,690,637 5,574,757 7,004,312 7,004,312 25.6% Special Revenue Funds CVB/Tourism 283,977 268,056 417,618 25,000 442,618 65.1% Library Restricted Fund 39,133 39,133 85,300 85,300 118.0% Cemetery 80,646 79,146 126,124 126,124 59.4% Restricted Parks 629,497 343,121 252,653 252,653 -26.4% total Special Rev. Funds 1,033,253 729,456 881,695 25,000 906,695 24.3% Division Total 6,723,890 6,304,213 7,886,007 25,000 7,911,007 25.5% PERSONNEL SUMMARY PERSONNEL OPERATING CAPITAL TOTAL (FTE's) General Fund Parks Administration 292,349 139,818 432,167 3 Parks 1,005,009 758,716 25,000 1,788,725 19.5 Recreation 806,637 713,224 252,500 1,772,361 33.5 Recreation Programs 661,359 651,582 1,312,941 3 Library 964,822 603,296 130,000 1,698,118 21.5 total General Fund 3,730,176 2,866,636 407,500 7,004,312 80.5 Special Revenue Funds CVB/Tourism 159,519 227,099 56,000 442,618 3 Library Restricted Fund 6,500 78,800 85,300 Cemetery 126,124 126,124 Restricted Parks 252,653 252,653 total Special Rev. Funds 166,019 432,023 308,653 906,695 3 Division Total 3,896,195 3,298,659 716,153 7,911,007 83.5 Uses & Expenses 08/09 PROPOSED BUDGET Community Services Community Services Administration DEPARTMENT DESCRIPTION The Community Services Administration manages financial operations and personnel services for departments within the division in order to improve the quality of life for the citizens of Georgetown. The Division provides administrative support, customer service, reception, record keeping, management of key accounts, cemetery plot sales and secretarial services. Administration is responsible for overseeing the Parks and Recreation Department, Library Department, and the Tourism Department. Administration is responsible for coordinating and operating shelters during emergency management operations for the citizens of Georgetown in conjunction with the American Red Cross. MAJOR DEPARTMENT GOALS  Promote a positive image of Georgetown and the Historic downtown.  Ensure access to the library and recreational facilities and programs for all Georgetown citizens regardless of race, gender, age, income, or physical ability.  Create opportunities for life long learning.  Initiate an aggressive marketing campaign for the new Recreation Center and Natatorium.  Continue to explore grant possibilities for Parks, Recreation and Library. MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2007/2008  Planning and development of new Recreation Center and Natatorium.  Revised Parks Master Plan in order to continue future growth and development of the parks system.  Initiated Parks Bond for voter approval in November 2008.  Continue to promote Hotel Occupancy Tax (HOT) through athletic events with the Tourism Department.  Carried out an aggressive publicity campaign so citizens know what their new Library has to offer. MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2008/2009  Help the Arts and Cultural Board develop a Master Plan for the Arts in Georgetown.  Initiate approval and adoption of Parks Master Plan by City Council.  Implement first phase of Parks Bond if approved by citizen’s vote in November 2008.  Continue to increase Hotel Occupancy Tax (HOT) through aggressive marketing of athletics in the Georgetown area.  Expand participation at the new Recreation Center and Special Events by hiring a Marketing/ Special Events Coordinator.  Continue efforts to purchase River Springs property for preservation and conservation.  Secure the third 100 acres of Garey Park into the Texas Parks and Recreation Foundation. 66 PARKS ADMINISTRATION 06/07 ACTUAL 07/08 ORIGINAL BUDGET 07/08 FINAL / ACTUAL 08/09 ADOPTED 09/10 PROPOSED Director of Community Services 1 1 1 1 1 Parks & Recreation Director 1 1 1 1 1 Administrative Assistant III 1 1 1 1 1 TOTAL 3 3 3 3 3 WORKLOAD MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Weekend days Community Center is rented (possible 156 days) 34 56 125 130 140 2. Cemetery lots sold 94 23 75 75 100 PERFORMANCE MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Cemetery lots available 0 360 1,553 1,553 1,453 2. Weekend Community Center bookings 22% 36% 80% 84% 90% DEPARTMENTAL BUDGET: GENERAL FUND 07/08 09/10 06/07 07/08 PROJECTED 08/09 ESTIMATED ACTUAL BUDGET ACTUAL ADOPTED BASE 264,257 287,119 287,014 Personnel 292,349 292,840 109,006 141,305 130,805 Operations 139,818 139,818 373,263 428,424 417,819 432,167 432,658 67 Community Services Convention and Visitors Bureau DEPARTMENT DESCRIPTION The Georgetown Convention and Visitors Bureau (CVB) attracts leisure and business travelers to the Georgetown area to experience and enjoy our history, culture and attractions and to further strengthen our city’s image as a Texas tourist destination. The CVB also promotes economic diversity and the region’s quality of life. The department manages advertising, promotion and solicitation efforts to market the City of Georgetown as a place for meetings, group tours, tourists and day-trip shoppers. The department provides a positive economic impact on the community by bringing sales tax and hotel occupancy tax (HOT) dollars into the city which increases the total revenue of local businesses and improves the overall economic climate of Georgetown. The Convention & Visitors Bureau is included in the Community Services division, which unites tourism related activities with community recreational areas. MAJOR DEPARTMENT GOALS  Promote the area's cultural, recreational, historical and educational attributes to a wide audience.  Assist visitors and potential visitors to the area by offering comprehensive visitor information and promotional services.  Encourage and participate in the further development of attractions throughout Williamson County.  Pull together resources that will make any visit to the city, whether for business or pleasure, a successful and memorable one. MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2007/2008  Contracted with media relations professional to build a database of statewide media and local stakeholders to increase public awareness of Georgetown as a quality tourist destination.  Presented and developed electronic tourism newsletter to increase awareness of services provided by the CVB and the economic benefits of tourism.  Conducted Texas Hospitability Training for Visitor Information Center Volunteers.  Hired and trained new Visitor Center Coordinator.  Promoted and supported special events that attract visitors for day trips or overnight stays, such as Red Poppy Festival, Texas Hill Country Wine & Food Festival, and Up the Chisholm Trail & Chuckwagon Cook-off. MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2008/2009  Increase advertising and marketing efforts to develop and promote the communities array of arts, heritage and cultural festivals and events to bring more people to visit Georgetown.  Identify and define target markets to allow for better utilization of resources by conducting intercept surveys during special events and online surveys from website and advertising leads.  Develop and produce promotional tourism video to increase the visibility of Georgetown as a tourist destination.  Assist in promoting Georgetown as a venue for athletic events, including organizing and hosting an Adventure Race utilizing our parks and recreation resources.  Expand Texas Hospitability training seminars to include area retailers, accommodations, and attractions. 68 CONVENTION & VISITOR'S BUREAU 06/07 ACTUAL 07/08 ORIGINAL BUDGET 07/08 FINAL / ACTUAL 08/09 ADOPTED 09/10 PROPOSED Tourism / Main Street Manager 0.5 0.5 0.5 0 0 CVB Coordinator 1 1 1 1 1 Visitor Center Coordinator 0 1 1 1 1 Administrative Assistant I 0.5 0.5 0.5 1 1 TOTAL 2 3 3 3 3 WORKLOAD MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. # of special / promotional projects organized or assisted 7 7 8 8 9 2. # of visitors assisted at Visitor’s Center 3. # of hotel/motel rooms available 4. Hotel/motel participation in travel packages 25,032 375 N/A 26,798 375 3 28,000 375 3 29,000 375 4 32,000 375 4 PERFORMANCE MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Return on Investment* 2. # inquiries resulting from advertisements 1.3% 23,033 1.57% 16,354 1.5% 16,000 1.42% 16,000 .86% 17,000 3. # of information requests from website 4. Vacancy factor 1,265 41.1% 1,598 34.7% 1,400 33% 1,400 36.2% 2,000 36.2% * Revenues/Operating Expenses ** Main Street Manager position transferred to Economic Development department for 2008/09 DEPARTMENTAL BUDGET: TOURISM FUND 07/08 09/10 06/07 07/08 PROJECTED 08/09 ESTIMATED ACTUAL BUDGET ACTUAL ADOPTED BASE 74,319 106,636 96,849 Personnel 159,519 159,330 175,002 177,341 171,207 Operations 227,099 199,299 Capital 56,000 249,321 283,977 268,056 442,618 358,629 69 Community Services Library DEPARTMENT DESCRIPTION The Georgetown Library houses and administers a collection of more than 80,000 items, including popular fiction and non-fiction for adults, young adults, and children; large-print materials; reference materials; and books, magazines and media in Spanish to meet the life-long learning and reading interests of library users. Also, under the TexShare program, library cardholders may go in person to borrow materials from other participating libraries in Texas, and, for the cost of one- way postage, they may use inter-library loan service. Weekly story hours, summer reading programs for children and teens, reference services, public access to the Internet, access to eAudiobooks and eBooks, and computer classes are services provided without cost to the public. During the hours that the library is open, four study rooms are available to the public at no charge on a first-come, first-served basis. Three other meeting rooms are available to reserve and rent for meetings and social events. The library works in concert with other community organizations to provide solutions, through programming, to social and educational concerns. MAJOR DEPARTMENT GOALS  Provide open and equal access to information.  Create opportunities for life-long learning.  Encourage a love of reading. MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2007/2008  Helped the Arts and Culture Board to prioritize potential locations within the City for public art and select the first piece of sculpture for the downtown Square.  Coordinated with Southwestern University, the Williamson County Historical Museum, the Georgetown Heritage Society, and local art organizations to assist with cultural programming.  Increased outreach efforts to citizens with limited access to transportation by instituting, with Georgetown Independent School District, a summer bookmobile.  Expanded summer children’s programs to the Boys and Girls Club.  Enhanced access to library resources through redesign of the library’s website.  Offered in-library suggestion box and website blogs to allow patrons to comment on library services, materials, and other library related interests.  Carried out an aggressive publicity program of newspaper articles, website articles, and public appearances by library staff that was designed to increase the frequency with which Georgetown citizens heard about the library. MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2008/2009  Help the Arts and Culture Board develop a Master Plan for the Arts in Georgetown.  Continue to increase library programming for adults and young adults.  Coordinate with the Williamson County Museum, Georgetown Heritage Society and other organizations to assist with cultural programming.  Investigate the feasibility of creating a tool lending library.  Implement a new Integrated Library System that will be more patron friendly.  Continue the aggressive publicity campaign designed to increase the frequency with which Georgetown citizens hear about the library. 70 LIBRARY 06/07 ACTUAL 07/08 ORIGINAL BUDGET 07/08 FINAL / ACTUAL 08/09 ADOPTED 09/10 PROPOSED Library Services Director 1 1 1 1 1 Assistant Library Director 1 1 1 1 1 Administrative Assistant III 1 1 1 1 1 Library Supervisor 1 1 1 1 1 Librarian III 1 1 1 1 1 Librarian II 3 3 0 0 0 Librarian I 1 1 4 4 4 Children Services Coordinator 1 1 1 1 1 Children Services Librarian 1 1 0 0 0 Library Assistant III 1 1 1 1 1 Library Assistant II 1 1 1 1 1 Library Assistant I 6 6 7 7 7 Library Aide (P/T) 2.5 2.5 2.5 2.5 2.5 TOTAL 19/2.5 19/2.5 19/2.5 19/2.5 19/2.5 WORKLOAD MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Circulation per year 348,114 386,948 390,000 400,000 425,000 2. New patron registrations per year 1,830 2,655 2,000 2,700 2,900 3. Books added per year 11,313 13,959 15,000 15,000 16,000 4. Children’s program attendance/yr 10,161 12,953 13,000 13,000 13,500 5. Internet usage (persons/yr) 37,531 77,935 53,000 80,000 85,000 PERFORMANCE MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Books circulated per capita 8.49 8.38 8.7 8.25 8.25 2. Resident library cardholders/capita .58 .57 .6 .6 .6 3. GISD cardholders/student pop. .22 .16 .28 .16 .16 4. Presentations to community groups 20 21 15 21 22 5. Special children’s events 38 55 50 56 58 DEPARTMENTAL BUDGET: GENERAL FUND 07/08 09/10 06/07 07/08 PROJECTED 08/09 ESTIMATED ACTUAL BUDGET ACTUAL ADOPTED BASE 772,733 938,880 929,171 Personnel 964,822 967,925 366,135 539,842 517,292 Operations 603,296 601,226 110,589 136,128 136,128 Capital 130,000 130,000 1,249,457 1,614,850 1,582,591 1,698,118 1,699,151 71 Community Services Parks DEPARTMENT DESCRIPTION The Parks Department improves the quality of life for Georgetown citizens by maintaining thirty two parks on 463 acres, 8.2 miles of Hike/Bike Trail, three cemeteries, an athletic complex, Bark Park, five swimming pools, downtown pocket parks, tennis center and other City facilities. The Department maintains and schedules the use of the Community Center and special park areas. The Parks Department also helps with special events, such as Cupid’s Chase 6K Run/Walk, Haunted Hayride at Halloween, 4th of July Celebration, Fishing Derby, Christmas Stroll, Red Poppy Festival, Arbor Day and Project Graduation. Parks department also helps coordinate Eagle Scout Projects as needed. MAJOR DEPARTMENT GOALS  Explore funding opportunities such as grants and other sources for future park development.  Continue to maintain a high quality park system that is recognized at both the state and national level.  Provide ongoing maintenance and operation of the City park system to provide beautiful, safe parks and opportunities for personal growth.  Ensure natural areas are preserved and maintained for future generations. MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2007/2008  Developed a neighborhood park within the Berry Creek subdivision.  Expanded and revitalized neighborhood parks, including Chautauqua Park.  Adopted the City wide Parks, Recreation and Open Space Master Plan.  Hired additional parks maintenance workers to keep up with the growth in parks and citizens’ demands.  Developed a City Skate Park at the old batting cages in San Gabriel Park.  Purchased Lion’s Head Spring along the North San Gabriel River.  Replaced fencing and lighting at the adult baseball field in San Gabriel Park. MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2008/2009  Continue to develop a parks and trail maintenance program.  Continue playground equipment replacement program in City parks.  Implement Parks and Recreation Master Plan Priorities 72 PARKS 06/07 ACTUAL 07/08 ORIGINAL BUDGET 07/08 FINAL / ACTUAL 08/09 ADOPTED 09/10 PROPOSED Assistant Director of Parks & Rec 1 1 1 1 1 Parks Superintendent 1 1 1 1 1 Turf Manager 1 1 1 1 1 Urban Forester 1 1 1 1 1 Light Equipment Operator 0 0 1 1 1 Parks Maintenance Worker II 5 7 5 5 5 Parks Maintenance Worker I 7 7 8 8 8 Parks Maintenance Worker I (Seasonal) 1.5 1.5 1.5 1.5 1.5 TOTAL 16/1.5 18/1.5 18/1.5 18/1.5 18/1.5 WORKLOAD MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Park area bookings 426 499 500 500 525 2. Acres maintained per maintenance worker 34 35 36 36 32 3. Restrooms maintained N/A N/A N/A 16 17 4. Miles of trails maintained N/A N/A N/A 6.8 6.8 PERFORMANCE MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Developed parkland acres 380 390 400 410 463 2. Developed acres per capita .009 .009 .009 .009 .009 3. % of restrooms maintained daily N/A N/A N/A 100% 100% * Construction for the expansion of the Community Center limits the number of days available for renting in 2005/06 and 2006/07. DEPARTMENTAL BUDGET: GENERAL FUND 07/08 09/10 06/07 07/08 PROJECTED 08/09 ESTIMATED ACTUAL BUDGET ACTUAL ADOPTED BASE 799,663 910,252 878,720 Personnel 1,005,009 1,008,315 621,356 745,091 713,155 Operations 758,716 758,716 43,311 25,000 25,000 Capital 25,000 25,000 1,464,330 1,680,343 1,616,875 1,788,725 1,792,031 73 Community Services Recreation DEPARTMENT DESCRIPTION The Recreation Department provides a wide variety of leisure and educational opportunities. Additionally, the Recreation Department staffs and manages the Recreation Center, Tennis Center, five swimming pools, summer camps, spring break camp, teen adventure camp, tennis tournaments, and leagues such as youth soccer, basketball and kickball as well as adult women’s, men's and coed soccer, softball, kickball, basketball, senior softball and senior fitness and travel programs. The department also schedules special activities at the Georgetown Recreation Center, including aerobics, spinning classes, country and ballroom dancing, martial arts, tumbling, CPR, alternative activities for youth, and many other classes for youth and adults. In addition, unique education opportunities for outdoor recreation are offered numerous times during the year for youth and adults as well as in a camp environment through special camping trips and one of the largest Challenge Course in Central Texas. The department promotes special events such as a 6K Run/Walk, Haunted Hayride, Fishing Derby, Easter Egg Hunt, Outdoor Family Workshop, and Special Needs Dances. MAJOR DEPARTMENT GOALS  Ensure access to recreation facilities and programs for all Georgetown residents regardless of race, gender, age, income, or physical ability.  Consistently meet or exceed the expectations of our customers through proactive communications and the continuous improvement of our services.  Initiate, cultivate, and maintain effective partnerships with other departments, agencies, organizations, and citizens to provide quality service to the City. MAJOR DEPARTMENT ACCOMPLISHMENTS FOR FISCAL YEAR 2007/2008  Renovated River Ridge Pool based on the structural engineer’s recommendations.  Planned for the staffing, programming and equipment needs for the expanded Recreation Center.  Adopted the City wide Parks, Recreation and Open Space Master Plan.  Initiated a Senior Outdoor Adventure Program for active senior adults.  Targeted special needs population by hosting special needs dances and programs. MAJOR DEPARTMENT STRATEGIES FOR FISCAL YEAR 2008/2009  Organize and host an Adventure Race utilizing our parks and recreation resources.  Open the expanded the Recreation Center including the natatorium, teen center and senior center.  Work with Williamson Burnet County Opportunities to offer senior programs in the new senior center.  Work with the Georgetown Youth Advisory Board to program the Teen Center.  Utilize website to promote on-line registration.  Work to reduce overhead cost of outdoor pools. 74 RECREATION 06/07 ACTUAL 07/08 ORIGINAL BUDGET 07/08 FINAL / ACTUAL 08/09 ADOPTED 09/10 PROPOSED Special Services Superintendent 1 1 1 1 1 Recreation Superintendent 1 1 1 1 1 Youth Adventure Program Coordinator 1 1 1 1 1 Youth Activities Coordinator 1 1 1 1 1 Challenge Course Coordinator 1 1 1 1 1 Aquatic/Special Events Coordinator 1 1 1 1 1 Athletic Coordinator 1 1 1 1 1 Recreation Center Supervisor 1 1 1 1 1 Assistant Recreation Center Supervisor 0 0 0 1 1 Recreation Specialist 3 3 3 4 4 Administrative Assistant I 1 1 1 1 1 Recreation Maintenance Specialist 1 1 1 1 1 Special Events/Marketing 0 0 0 1 1 Head Tennis Pro 1 1 1 1 1 Tennis Center Specialist 1 1 1 1 1 Recreation Assistants (9 - P/T) 2 2 2 4 4 Camp Staff, Seasonal (12 - P/T) 2.75 2.75 2.75 2.75 2.75 Pool Staff, Seasonal (39 - P/T) 7.75 7.75 7.75 11.75 11.75 TOTAL (FT/PT) 15/12.5 15/12.5 15/12.5 18/18.5 18/18.5 WORKLOAD MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Softball teams registered 195 211 200 205 215 2. Recreation Center memberships 4,294 5,060 5,200 5,200 5,500 3. Youth Soccer registrations 880 847 840 850 875 4. Youth Basketball registration 245 249 240 250 275 PERFORMANCE MEASURES ACTUAL FY 05/06 ACTUAL FY 06/07 BUDGETED FY 07/08 PROJECTED FY 07/08 PROJECTED FY 08/09 1. Expenses recovered through fees 2. Program registration activity 44% 10,936 46% 11,246 45% 11,300 45% 11,500 45% 12,000 3. Activities implemented 79% 81% 80% 83% 85% 4. Program satisfaction 93% 92% 92% 93% 92% DEPARTMENTAL BUDGET: GENERAL FUND 07/08 09/10 06/07 07/08 PROJECTED 08/09 ESTIMATED ACTUAL BUDGET ACTUAL ADOPTED BASE 910,911 1,120,391 1,120,391 Personnel 1,467,996 1,527,568 739,747 842,629 833,081 Operations 1,364,806 1,357,956 4,000 4,000 Capital 252,500 1,650,658 1,967,020 1,957,472 3,085,302 2,885,524 MAJOR BUDGET CHANGES AND ISSUES: Operating expenses reflect the opening of the expanded recreation center. The center will include added facilities, including an indoor pool. 75