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Home My WebLink AboutRES 111301-AARESOLUTION NO. 111301-A4 A RESOLUTION OF THE CITY OF GEORGETOWN, TEXAS RELATING TO THE EXPENDITURE OF HOTEL OCCUPANCY TAXES FOR THE FISCAL YEAR BEGINNING OCTOBER 1, 2001 AND ENDING SEPTEMBER 30, 2001; ADOPTING A BUDGET FOR THE CONVENTION AND VISITOR'S BUREAU RELATING TO THE EXPENDITURE OF HOTEL OCCUPANCY 'TAXES; AUTHORIZING AN EXPENDITURE OF HOTEL OCCUPANCY FUNDS BY THE PALACE THEATER IN ACCORDANCE WITH THE TERMS OF THE ATTACHED AGREEMENT; AND PROVIDING AN EFFECTIVE DATE. WHEREAS, the City of Georgetown has $327,451 of hotel occupancy tax funds in its current account; and WHEREAS, the City has $215,000 of hotel occupancy tax funds held in a reserve fund that were generated and collected in prior years, but were not expended; and WHEREAS, the City has created a Convention and Visitor's Bureau (CVB) Advisory Board to act in an advisory capacity to the City Council with regard to the recommendations on the expenditures of the hotel occupancy tax in accordance with the requirements of the Texas Tax Code ch. 351 and the specific needs of the City of Georgetown; and WHEREAS, on October 23, 2001, the CVB Advisory Board presented, and the City Council approved, the CVB Advisory Board's recommended budget and allocation of funds for the purposes authorized in the Texas Tax Code ch. 351. The CVB's recommended budget, as recommended and approved by the City Council, is attached hereto as Exhibit "A "; and WHEREAS, on October 23, 2001, representatives of the Palace Theatre, a local arts establishment, made a specific request for an allocation of $75,000 from the reserve funds of the hotel occupancy tax revenues, and the City Council approved such request. The Palace Theater's written request for funds and written description of the activities, programs and events for which the hotel occupancy tax funds will be utilized is attached hereto as Exhibit "B "; and WHEREAS, upon the recommendation of the CVB Advisory Board, the allocation of $75,000 in hotel occupancy tax reserve funds is subject to certain terms and conditions set forth in the "Funding Agreement Between the City of Georgetown and the Georgetown Palace Theater," attached hereto as Exhibit "C "; and WHEREAS, House Bill 1022 (77th Legislative Session 2001) recently added Section 351.108 to the Texas Tax Code requiring cities to maintain a record that accurately identifies the receipt and expenditure of all revenue derived from the hotel occupancy tax, and specifically requires a list of all activities, programs, or events that will be funded by the tax or the provision of some written information to the city by the funded entity that indicated which activities, programs, or events will be funded. NOW THEREFORE, BE IT RESOLVED BY THE CITY OF GEORGETOWN, TEYAS THAT: Part 1: The facts and recitations contained in the preamble of this resolution are hereby found to be true and correct, and are incorporated herein and expressly made a part hereof as if copied verbatim. Part 2: The CVB budget for Fiscal Year 2001 -2002 attached hereto as Exhibit "A" has been found to meet .the requirements of the Texas Tax Code ch. 351 governing the expenditures of hotel occupancy tax revenue. Part 3: The request of the Palace Theatre attached hereto as Exhibit `B" for fielding from the reserve funds of the hotel occupancy tax has been found to meet the requirements of the Texas Tax Code ch. 351 governing the expenditures of hotel occupancy tax revenue. Part 4: The Funding Agreement between the City of Georgetown and the Georgetown Palace Theater attached hereto as Exhibit "C" is hereby approved. Part 5: The CVB budget (Exhibit "A "), the funding request of the Palace Theater (Exhibit "B "), and the Funding Agreement Between the City of Georgetown and the Palace Theater (Exhibit "C ") shall constitute the initial list required by new Section 351.108 of the Texas Tax Code for fiscal year 2001 -2002. All subsequent expenditures of hotel occupancy tax funds shall be considered to be additions or amendments to this initial list as allowed by Section 351.108(e) of the Texas Tax Code. Part 6: If any provision of this resolution or application thereof of any person or circumstance shall be held invalid, such invalidity shall not affect the other provisions, or application thereof, of this resolution which can be given effect without the invalid provision or application, and to this end the provisions of this resolution are hereby declared to be severable. Part 7: The Mayor is hereby authorized to sign this resolution and the City Secretary to attest. PASSED AND APPROVED on the day of Z leg ' �- , 2001 ATTEST: THE CITY OF GEORGETOWN By ; 1e` Sandra D. Lee, Clty Secretary MaryEllen Kersch, Mayor Resolution No. 11,11#Welating to Hotel Occupancy Taxes for Fiscal year 2001 -2002 Page 2 of 3 APPROVED AS TO FORM: Patricia E. Carls, City Attorney Resolution No./ elating to Hotel Occupancy Taxes for Fiscal year 2001 -2002 Page 3 of 3 �� /—� ~~^~ ` ' �/ t— �� ` �� ' Support and Revenue $369,300.00 HOT Collections $350,000-00 Interest/Other $4,3K00.00 Red Poppy 1 Personnel Salaries $92,800.00 Tourism Director $59,200.00 Info Specialist $17,500.00 Overtime $2'100.00 Taxes Social Security $5.435.00 Group Insurance $4'318.00 Retirement $3.822.00 Longevity $228.00 Workers Comp $99.00 State Unemployment $298.00 Office Supplies $3,150.00 Educational Supplies $2,500.00 Volunteer Training $800.00 CVB Board Conferences $1.400.00 Staff Training $300D0 Postage Express Postage $300.00 K4oi| Info Requests $750.00 Mail Brochures by case $3,900.00 Corepund. $1.050.00 Small Tools $50.80 Visitor Center Info $4,000.00 Maps $3,000.00 History Books $600.00 Informational Booklets $400.00 K8iou. $1.500.00 Visitor Center Promo Su Brochure Type 1 $5.000.00 Brochure Type 2 $5.000D0 Brochure Type 3 $5.000.00 Brochure Type 4 $1.200.00 Plastic Bags $2.400.00 Pino/oiveavvayo $1'080.00 Magneto $400.00 Pencils/Pens $800.00 T-shirts $300.00 Volunteer Su rt $230000 Recognition $1.500.00 Supplies $800.00 Vehicle Lease $280000 Veh rle Gas $200.00 Occupancy Allocation $10,000.00 Building ISF $5,409.00 [ ) Economic Administration $18,9001X0 Telephone $5,635.00 1-800- $3,0K6500 basic $1.070.00 long distance $1.000.00 cell phone $500.00 Travel Marketinq $4,450.00 Regional Tourist Alliances $750.00 National Historic Preservation $1.000.00 Texas Cultural Tourism $500.00 Blue Bon $600.00 RR/CFYN Austin Alliance $1.000.00 Texas Travel Assoc. $600.00 Red Poppy $1 5,000.00 Subscriptions and Dues $1.995.00 TTIA $300.00 Misc. TACVB $350.00 $3,000.00 OGA $380.00 Web Page Project TDA $75.00 $43,400.00 THC $100.00 National Main Street Assoc. $200.00 Texas Main $300.00 William County Sun $275.00 Austin Amer $20.00 Min. $75.00 Advertising $3060000 T% Accommodations Guide 1/4 $2.450.00 (1O/1Q/20O1 deed|ina) TX State Travel Guide 1/8 $6.700.00 1||nC} TX Events Cal 1/3B&VV'4x $2'500.00 (1i/D1/�OU1 d��d|ine) TX Journey AAA March/April $2.500.00 (O1/D7120 e> Travel 50 $1.050.00 See Texas First /TT|AJ $2'500.00 (O9/O1/2UO2 daa d}{ne) Billboard $8,000.00 Brochure #4 $1'400.00 Southern Living $2'500.00 Advertising C $10,000lX0 Sports Tour $2.500.00 Airohmw $2,000.00 July 4th $1.000.00 DGAPronnotinna| $1,000.00 Red Poppy $1.500.00 Theatrical events $2.008.00 Trade Show Re /Att $355000 TT|A $800.00 TACVB $1,000.00 TK8unicipe League $750.00 Regional Blue Bon $1.000.00 CVB Vehicle Lease $2,735.00 CVBVohicle Maintenance $281400 Misc. Misc. Office Eq uipment $3,000.00 Programs & Projects $63,400.00 Web Page Project $15,000.00 Bill Board Project $43,400.00 FAM and Travel Project $5,000.00 Historic Preservation $10,000.00 Main Street Facade Fund $10,000.00 CVB Reserve Fund Palace Theatre Agreement Television Campaign Historic Preservation $75,000.00 $30,000.00 $50,000.00 $155,000.00 1,849.00 A Palace Theatre Interior, after 1936 Zig-zag design on side walls was a part of the Art Dew renovation done in 1936 by Mr. & Mrs. 0. A. Engelbrecht, who owned the theatre from 1927 until 1968. Theatre-goers will again see this design when the Palace re-opens in late 2001. x. fill A The Circus Comes to the Palace All decked out in circus attire in 1937 for the showing of "The Big Circus," starring Rhonda Fleming and Victor Mature, the Palace rook on a festive look. The Palace Theatre is reported by the Georgetown Heritage Society to be the only building of Art Deco design in Georgetown. A Palace Theatre in Late Thirties Following the 1936 Art Deco renovation, the Palace Theatre took a proud stance on Austin Avenue, just a half-block south of the Williamson County Courthouse. The 2000- 2001 restoration/renovation will re-create the front look of 1936, with the ticket win- dow in the center and "leather-covered" doors on either side. V A Look Into the Past The 1936 Proscenium Arch framing the stage of the historic Palace Theatre will be re- created as an important feature of the Palace 2000 restoration/renovation project. Jig P A, U 4 ,� ��,RAY OULCER - A%kE,, S"IfkEy' _4-+OUR 9A0k57A1O A'jiLL A Palace Theatre in Late Thirties Following the 1936 Art Deco renovation, the Palace Theatre took a proud stance on Austin Avenue, just a half-block south of the Williamson County Courthouse. The 2000- 2001 restoration/renovation will re-create the front look of 1936, with the ticket win- dow in the center and "leather-covered" doors on either side. V A Look Into the Past The 1936 Proscenium Arch framing the stage of the historic Palace Theatre will be re- created as an important feature of the Palace 2000 restoration/renovation project. PALACE THEATRE PROGRAMMING Palace programming incorporates many different aspects: the full range of musicals, plays, movies, concerts, dance, as well as offering classes in all areas of theatrical skills. These programs, produced by the Palace Theatre, receive primary emphasis. The Palace also serves as a rental venue for other production companies, as well. Beyond the arts, many organizations rent the Palace as a meeting space, holding conferences, conventions, public policy discussions, corporate meetings, forums for candidates for public office, and numerous other functions. Musicals are among the most popular type of theatrical entertainment in the central Texas market. During our second season, the Palace Theatre Guild, Georgetown's community theater, had a very successful run of You're a Good Man, Charlie Brown. We will open the newly restored and renovated theater with Fiddler on the Roof on Thursday, December 6, 2001. For future seasons we are considering The Mikado, Once Upon a Mattress, Cabaret, Brigadoon, and The Sound of Music. Plays are the main staple of any theater company. The Palace Theatre. Guild has already produced nine extremely successful plays in its first two seasons, 1997-99: Foreigner, The Odd Couple (Female Version), I Never Sang for * Father, Steel Magnolias, The Lion in Winter. Deathtrap, On Golder Pond, and Thunder on Sycamore Street. We also adapted and presented, in the Williamson County Courthouse, Ken Anderson's You Can't Do That, Dan 11,footy!, seen by 4,500 theatre-goers. In the upcoming season, 2002, we have scheduled Private Lives, Noises Off, Crimes of the Heart, and Our Town. Plays under consideration for the 2002-2003 season are, among others, Elephant Man, Driving Miss Daisy, A Streetcar Named Desire, and what would be the Central Texas premier of a new all-woman play by Austin playwright Paulette McDougal, Waiting for MacArthur. Films are a major part of our programming. The Palace Theatre began in 1925 as a silent picture house, added "talkies" in the 30's, and, when it closed in the late 80's, was the longest-continuously-running movie house in Texas. The Palace has always been a movie house, and it will always be a movie house! The films are presented in a variety of formats: 1) classics, 2) recent releases, 3) series focusing on particular themes, directors, etc., 4) "Saturday cliff-hanger" serials, 5) silent pictures, 6) studies centering on movies of historical importance (e.g. the first major movie—Birth of Nation, the first "talkie"--The Jazz Singer, perhaps on a double bill with The Al Jolson Story), and 7) scheduling particular movies in conjunction with live plays (e.g. Casablanca one weekend and Play It Again, Sam the next.) Our summer time "Movies on the Square" series continues old-time family entertainment by showing free movies projected d on our large screen hung on the side of the historic Williamson County Courthouse. Concerts figure prominently in the Palace schedule. Country & Western, Chamber Music, Gospel, Jazz, and Pop all find their Perfect monthly venue in the 300 - seat Palace auditorium. Dance has now become a new area of emphasis at the Palace. In the old theater configuration (originally designed for looking up at a forty-degree angle at the movie screen) the stage was so high, and the auditorium floor was so shallow in its slant, that the stage floor (and therefore the dancers' feet) could be seen from the four back rows only. In the new architecture, the stage is lower and the auditorium floor more steeply raked. The stage floor is now visible from the very first row, and dance programs will increase in frequency. The Educational Wing of the Palace Theater is all encompassing. Classes are offered year- round. All aspects of theatrical production — acting, directing, design, construction, stage-management, publicity and marketing, box-office and house management — are available to everyone, for all ages and all skill levels. Among other offerings, the Palace provides theatre classes during the day to the students in the various home-school co- operatives in the area. Also during the day, public and private school groups are bused to the Palace for children's theater performances. Additionally, the Palace provides an outreach offering Take It To 'Em! (TITS!), through which we help augment the local schools' curricula. The TITS! program offers creative dramatics workshops for the students, and concludes with a short play for the school that incorporates the workshop participants. In the realm of Public Service, the 300-seat auditorium is available for conferences, conventions, corporate meetings, public policy discussions, and forums for candidates for public office, etc. In short, the Palace Theatre is once again the center of town, both literally and figuratively! PALACE THEATRE, INC. Georgetown, Texas Building and Technical Description, "As Renovated" The Palace Theatre, at 810 South Austin Avenue in Georgetown, Williamson County, Texas, is the only Art Deco budding on Georgetown's nationally-recognized historic town square. The original movie house was bat in 1926, and served as Georgetown's only movie house until the late 1970s. In late 1990, the non-profit Georgetown Palace Theatre, Inc. was formed to purchase and maintain the structure as a community-based performing arts and meeting center. The building was closed in early 2000 for total renovation. The Palace's gala re- opening is scheduled for October 2001. The following is a summary of structural and technical facts pertaining to the renovated theater. Building Tae Single-auditorium theater with balcony and fly-loft. Year of Construction Originally built in 1926; fully renovated in 2000 — 2001. 4 Buildinv- Size 4,640 square feet. Seating Capacity General seating: 296 Special-access seating- 6 TOTAL: ' 302 Exterior Limestone masonry shell on poured concrete slab foundation; built-up composition roof over wooden rafters. New lighted marquee in original Art Deco style. Donors' Walk of Fame mosaic the and commemorative bronze star flooring at main entrance. Glass entry door,; in metal frames. Backstage and overhead service doors are steel in steel frame. Interior Finish Interior partition frame is combination of 'wooden and metal stud with gypsum drywall sheathing. Balcony is supported by new steel framework. Interior finish is completely restored in original Art Deco style, including custom - loomed Art Deco carpeting, two sets of double theater entrance doors with period Naugahyde coverings; restored men's and women's restrooms accommodate wheelchairs; new lobby includes enlarged concession counter. All seats are 21 inches wide. Seating pans, backs, and end treatments are restored, repainted metal with wooden armrests; fabric is new, and styling is typical of late 1930s and early 1940s. Stage 27-foot-wide proscenium arch above 30- foot -wide e_- stage; six-foot-Wide apron in front of show curtain; total performance area is approximately 750 square feet. Exit ramps serve as entrance and eMit wings. No backstage restrooms or dressing rooms; accommodations will be arranged as needed for each show. Fly -Loft Lighting, curtains, movie screen, and set elements suspended on counterweighted, double-purchase line sets. Lighting 40-channel dimming system in electrical control room on platform above stage wings; operated by controller in balcony. Suspended catwalk for lighting in front of house; fixed -pipe for first fixtures over stage apron; second and third lighting tiers (raid-stage and upstage) are suspended on batons in fly-loft rigging. System will support up to 60 fixtures, depending upon wattage. Film PrAection Century console model, platter-style 35-mm film transport; single-projector, continuous operation. Audio State-of-the-art multi-channel system with multiple mix M eight separate on-stage monitor, capable of L mixes. Front-of-house system can be assigned as stereophonic or monophonic, as desired. Audio package includes six wireless lapel microphones, with all required hardware for wired microphones. Mechanical 100`0 of building has new, roof-mounted central HVAC Americans with Disabilities Act Restored improvements are In full compliance with ADA requirements for theater use. October 15, 2001 Page 1 of 2 I '�` P • froxiMMWOMM ! !' • City Council Members, The attached spreadsheet summarizes an analysis of the economic benefit that the Palace Theatre Renovation has had on the City of Georgetown to date. We have a "cost plus" contract with ATC, with receipts for every dollar spent on this construction project. For a receipt to qualify for this analysis, the business must have a Georgetown address. Some of the businesses that have been a part of the renovation include: McCoys, Bray's A to Z Rental, Brennan's, Heritage Office Supply, Kohutek Engineering, Atex Waterproofing, Bland Electric, Berry Hardware and HEB, just to name a few. The multiplier used in this analysis is the same as for the economic impact study that is generated for the City by Southwestern University. This multiplier gives a general measure of total benefit to an economic system resulting from the direct injection of capital into that system. In our case, it estimates the total benefit to Georgetown's economy resulting from our project's direct injection of capital into the city's economy to date, at 98% completion. It does not address the economic benefit to the City of Georgetown resulting from future capital spending. The fundamental premise of this report is that the direct impact of the $425,388 that has so far been spent in Georgetown will have produced an indirect benefit to Georgetown's total economy (wages and salaries, tax revenues, worker purchases of goods and services in local businesses, etc.) of about $1071.977. This benefit is derived from capital expenditures only. It does not take into account that we are an entertainment venue in the heart of Georgetown, and that more will be spent in the local economy by patrons coming to the Square for Palace Theatre productions. Thank you for taking the time to review this information. If you have any questions, please contact me. Arden Beere Baxter 10/15/01 Economic Benefit to the City of Georgetown 2 of 2 from the Palace Theatre Renovation Project Pay Application: Month of Application Receipts from Georgetown Businesses 1 April-00 $11,740.34 2 May-00 $6,129.35 3 June-00 $8,762.48 4 July-00 $12,085.93 5 August -00 $14,079.20 6 September-00 $12,592.49 7 October-00 $16,978.94 8 November-700 $16,556.03 9 December-00 $23,602.37 10 January-01 $24,167.49 11 February-01 $22,121.89 12 March-01 $34,873.18 13 April-01 $21,169.50 14 May-01 $34,122.36 15 June 01 $38,371.13 16 July-01 $29,531.27 17 August-01 $52,750.71 18 September-01 $44,313.88 Construction invoices paid outside of Contract $1,439.15 Total Monies paid to Georgetown businesses: $425,387.69 General Multiplier: 2.52 Economic Benefit to the City of Georgetown, to date: $1,071,976.98 A report written in 2000 by M. Ray Perryman, Ph.D., makes a compelling case for the arts as stimulus for economic development of communities. This landmark research, entitled the Catalyst for Creativity and the Incubator for Progress: The Arts, Culture, and the Texas Economy, is generally referred to as "The Perryman Report." Herein are some excerpts that are particularly applicable to Georgetown at this time. "The Guggenheim Art Museum in Bilboa, Spain, is but one of many examples of situations where the cultural arts have redefined the prospects for an area. It happened in Florence, Italy; it happened in Branson, Missouri; and it happened in Granbury, Texas. Such transformations are only a miniscule part of the role the arts play in society—albeit a highly notable one." 0 "The arts ... are a substantial contributor to our economy." "Students exposed to fine arts perform better on college entrance exams." "Quantifying the economic benefits of the arts provides a much needed framework for evaluation." "There is a cultural component to virtually every aspect of the economy..." ® "Even the smallest urban areas see notable benefits..." e The arts and economic progress are inseparable!" "Direct spending on the arts in Texas totals almost $22.1 billion per year." "The arts as traditionally measured contribute $63.7 billion in annual spending and more than 600,000 permanent jobs in Texas." "The arts ... provide a notable ongoing net contribution to production income, sales, and employment." 0 "The arts are an effective mechanism for economic development." "Commitment to the expansion of cultural endeavors will ensure the preservation of the creative f6rce needed for long-term economic prosperity-" "The entire artistic component of the economy... begins in the nonprofit sector." "All areas of the state, including the rural segment, have a vibrant presence of nonprofit arts activity." "A broad pattern of cultural arts activity corresponds to a net increase in local economic activity." * "Cultural arts permeate and add value to hundreds of key industries." 0 "The arts may be viewed as the laboratory for our culture." "The capacity for ongoing expansion is inextricably linked to a continuous stream of ideas." "The arts are in peril of becoming a declining part of the overall economy." "Texas is exceeding the nation in virtually every performance category of the economy. It is, thus, incumbent on us to leave an enduring cultural legacy." W "Virtually every city with sustained expansion over an extended time horizon has embraced the arts." "We must both preserve our historical heritage and fashion a new legacy of creative identity." "Without adequate public and philanthropic input, the cultural arts will be underproduced and underconsumed." "The arts are a vital part of our lives, our communites, our well-being, our economy, and our very social fabric." 3 Georgetown Palace Theatre Attendance report for "You Gant do that, liars Moody" 1998 1,593 paying customers @ $10 1999 1,580 paying customers ?a $15 2000 1,243 paying customers @ $15 Totals 4416 $15,930 $23,705 $18,649 The "Guest Book" was passed through the audience prior to each event but never made it all the way to the back of the courtroom. Approximately 60% of the audience (2,649) had the opportunity to sign the register. Of these signatures 521 addresses were from Texas (other than Georgetown). 24 were from other states and 1 was from England. Based on the assumption that 2,650 customers (60 %) signed the Guest Book, 20% of the paying audience did not reside in Georgetown. Al Introduction Georgetown Palace Theatre is a member of the Nonprofit Theatres of Texas. Recently we surveyed our fellow members in an effort to learn how the Hotel/Motel Occupancy Tax is applied in other communities. This report includes our letter and excerpts from their responses. (Full text of all responses is available on request.) PALACE LETTER Dear fellow theatre folks! The newly restored Palace Theatre of Georgetown is conducting a survey of nonprofit theatre companies (sanctioned by the Nonprofit Theatres of Texas) that focuses on their relationship with the lodging industry (hotels, motels, bed and breakfasts, etc.) in their respective towns and cities. We are currently requesting funds from the City of Georgetown. Those funds would come directly from the Georgetown Convention and Visitors Bureau budget. Before deciding this issue, the city council requests that we provide them with some additional information. Specifically, they have asked us to ascertain if there are active theatre companies (especially in the smaller towns and cities of Texas) that are thought to impact positively on the occupancy rate of their local hotels and motels. In other words: "Do the theatres in other towns put heads in beds?" We need this feedback! Would you help us? LET US HEAR FROM YOU! Thank you for your help. Sincerely, Tom Swift Artistic Director OF RESPONSE Our town, Flower Mound, does not have any hotel /motels. ...we receive funding each year from the town just for bringing arts to the residents in our community, not necessarily tourists. I wish you good luck in your endeavor! Sincerely, Stephanie Riggs Flower Mound Performing Arts Theatre YOU BET! HOTEL OCCUPANCY FUNDS ARE GREAT! WE COUNT 35% OF OUR AUDIENCES FROM OUT -OF -TOWN! SCOT S. WILKINSON Executive Director, Denton Community Theatre, Inc. 940 -382 -7414 www.campustheatre.com dctga campustheatre.com Greetings all! Tom, thanks for the inquiry! It sounds like you're hearing the same question(s) our theater has heard these last two years that we have approached our City Council. While not apparent to local governments, they ought to KNOW that local theatre companies and small arts groups positively impact the occupancy rate of their local hotels and motels. To the question of "Does our theater put heads in beds ? "... absolutely! We have a great arrangement to provide tickets to our shows to the 5 B &Bs in town. A couple of the B &B owners have specifically told us that a cultural offering is what made a final determination for a visitor to stay at their location. Therefore, the answer is a resounding "YES!" in our case. While we don't provide tickets to the local motels on a regular basis, we do have a good working relationship with them wherein they know they merely have to call for us to accommodate their guests. Sure, we lose the ticket revenue, but it grows great goodwill for both the theater and the lodging establishment. (Plus, we get the concessions!) Best wishes! Our thoughts are with you!!! - - -S. Sharmayne Bierschenk Marketing Director Theatre Off The Square Weatherford, Texas ►a Hi Tom, I am the managing director at the Granbury Opera House. We currently receive a portion of the city bed tax because our tourism industry is directly affected by attendance at the theater. When the Opera House opened in 1975 it was soon followed by the restoration of the rest of the square in our downtown historic district. Many busloads of tourists come to see shows and shop on our town square. Our advertising directly impacts the activity on the square and great reviews of our shows by the metroplex newspapers have a huge impact on the box office and therefore a direct impact on the square and the city sales tax. We have a great relationship with the many wonderful historic B &B's here in GranbM and many of the hotels work to send patrons our direction just as we encourage the overnight staff Cultural tourism is a huge industry for the City of Granbury. I would suggest that you contact our Mayor, David Southern for more factual info. Our City Officials have been incredibly supportive of our efforts and are fully aware of the impact of the Theater on the economy of the City. Please let me know if I can assist you fiu-ther. Marty Van Kleeck Granbury Opera House ------------------------------------------------ Hi Tom, We just opened Musical Comedy Murders of 1940 tonight. What a fun show to play! I saw our mayor at the opening party. It's always held at his lovely historic B &B just off the square. I told him that you might call him about the city's involvement with the theater and the economic impact of a theater of the city economy. He is quite articulate and you could probably get some very pertinent info on the subject from him. He is quite a supporter of the Opera House. I went through Georgetown on the way to Corpus about six months ago and tried to see the theater but it was all locked up. We were stunned that the shops were closed. We have so many tourists that come to spend their Sunday afternoon seeing a show, eating brunch on the square and shopping We asked a woman in the coffee shop if this was typical. If you get the audiences coming to the theater on a Sunday you will never have shops closed on Sunday. Granbury is so tourist driven that everyone that lives in the city benefits. We pay a lower property tax because the sales tax takes up the slack. Every bus group that has to refuel, eveiypatron that buys a trinket helps to support the Granbury economy. If you ever need any assistance I would be glad to give you input based on my experiences here in Granbury. I have been involved with the Opera House since 1975 when I arrived to be an apprentice. I have worked here as an actress, costume designer and director. I'm now in my fifth year as managing director. I know what a tough business this can be when you rely solely on ticket sales and a grant from Texas Commission on the Arts to survive. You see we have no industry to support us as corporate donors as we are the largest industry in Granbury. The bed tax we receive from the city is a great help to us and has been on several occasions our sole reason for survival. I never realized what a political position the managing directors job was. Now s of course it is our responsibility to provide the tourist for the rest of the square. This can be a heavy burden. I wish you great success and would love to come see your theater on my next trip through Georgetown. I hope that you will come see us. Maybe we could trade shows sometime. Who knows! Marry van Kleek Granbury Opera House Dear Tom: Tablerock Amphitheater, of Salado, has been in operation for 10 years. We are members of the Institute for Outdoor Drama. The Institute, housed at the Univ. of N. Carolina, furnishes all 120 outdoor dramas the formula for establishing economic impact on attendance to our respective plays. Last season 1,205 people attended Salado Legends three performances. The economic impact on hotel, motels, restaurants and tourists sales was $238,552.00. Salado, being newly incorporated, has established a 4% MoteUHotel tax. Tablerock will be applying for grants to the newly formed Tourism Committee. Jackie Mills Tablerock Amphitheatre of Salado Back Door Theatre in Boerne only seats 50 people, and our audiences come primarily from the local area. Some audience members come from out of town, and I'm sure they also spend money in Boerne restaurants and stores.... We do get money from the city of Boerne's hotel/motel tax revenue. We apply for it each year, providing our annual budget and reporting on how the money is spent. Anne Keever Cannon Governing Board president Back Door Theatre, Boerne Our theatre company is in DeSoto Texas - -20 minutes south of Dallas. And yes, we do add to the tourism of the area! Our mailing list has grown over 300% since we began 5 years ago, and we have people from all over the metropiex and several out -of- staters. The City proudly claims us as an asset and they constantly promote us. Michael Wehrli N. M. Productions Theatre Company DeSoto, Texas This is something I have no hard and fast figures on .... However, I can tell you that in an informal survey taken before each show (by show of hands) for the last two seasons, we have been averaging about 5 % -8% out- of -town attendees. That means, between 8 to 10 people per performance (75 -90 people per run of show), or El approximately 500 people per season. If half of them stay at local motels or bed-&- breakfasts, that's about $8 -$ l OK per year generated for the local hotel/motel industry. Bruce Hennie Executive Director, Hill Country Community Theatre Marble Falls It's almost impossible for us to gauge what affect the Houston Shakespeare Festival or the Children Theatre Festival has on hotel -motel occupancy. Sorry. Good luck. Sidney Berger Producing Director Houston Shakespeare Festival Since we are in Dallas Metroplex, it is hard for us to determine how we impact hotel stays. We do a tour in Beaver Creek every summer. The performances in the Vilar Center for the Arts really help with the tourist traffic since Beaver Creek is a resort area. People are looking for "stuff' to do with their families, especially in the evenings. Debra Carter Richardson Children's Theatre, Inc. We aren't in a smaller town -- we're in Houston, but we are a small company, so maybe you can use our experience? We do an annual musical in Houston's Miller Outdoor Theatre, which can seat several thousand people in seats and on the hill, free every performance. When the weather is good, as many as 11,000 people can be in attendance for one night. For this event, we have no good way to keep track of who comes to see the performances (because no one has to buy a ticket) but I can tell you, anecdotally, that friends and families of the cast and staff come from as far away as New York and Seattle to see these shows. My own family hosts a family reunion around these performances every year, and relatives from California, Virginia and Louisiana (and the Valley and San Marcos and Corpus Christi) are in town for the show and yes, they stay in hotels and we go out to eat. We have also had school groups call for tickets from Beaumont, Corpus Christi and San Antonio, so we know our show is attracting audiences more than a few minutes drive away. Also, we often have to host a tech person or more in association with the sets or costumes or special effects, and we pay to put them up in hotels. Surely that kind of "tourism" also counts. 5 Good luck with your efforts. Perhaps collaborating with a hotel/tourist attraction in your area would please Convention and Visitors? Attempting to tweak your schedule to coincide with upcoming conventions? Pointing out that having good arts performances is a quality of life experience that might also attract industry? I'm sure you know all the usual ways to say these things. Melinda Parmer, Managing Director HITS Theatre, 311 W. 18th St., Houston, TX 77008 713 -861 -7408 mparmer @hitstheatre.org http: / /www.hitstheatre.org/ 1980 - 2001 Celebrating 21 years of Children in the Performing Arts Dear Tom, The Globe receives funding from the Odessa Council for the Arts and Humanities, which gets a percentage of all hotel/motel taxes collected, based on the fact that the arts do put heads in beds. We are also receiving a good deal of support from the Chamber of Commerce for the same reason. Good luck, Kathryn Graybill The Globe of the Great Southwest, Odessa 1117-Tim m I am the artistic director for a new theater company, Amphibian Productions, based in Fort Worth. We have been in operation only two years and our season is short (Summer only, thus far -- though that will change eventually). We bring in actors and designers from all over the country to work on our projects. Just in terms of friends, family, and colleagues of cast, crew, and designers, we fill many hotel beds. In addition, we are slowly gaining a reputation for doing interesting work and find that other theater artists like to come and see what's up with us. As our company grows we believe we will draw audiences from around the country, much in the same way that Steppenwolf does (okay, so we are dreamers). We already know that people come from all over just to see our Kimbell Museum and to attend the Van Cliburn competition. So it's not so unheard of that people would do the same for theater, right? I wish you all the best. Kathleen Milne Amphibian Productions Ft. Worth Dear Tom, It is a vital component of Fredericksburg Theater Company to market to the tourist population. My friends at the local Convention and Visitors Bureau tell me that over 2 million out -of- towners come to Fredericksburg every year. We're in our 5th season, G and we have hard data to prove that we attract visitors. Our total audience last season for our 6-production season was over 10,000. The population of Fredericksburg is only 8900. Statistics say that only about 1 % of any given local population will support the arts avidly, another 14% will occasionally. If that's true, we're pulling a lot of guests to our shows. I am part of the Hospitality Association here (organization for promoting tourism and overnight stays.) We suspect (absence any hard data) we're drawing tourists who have come to Fbg for another reason and want something to do at night. We are developing an aggressive marketing strategy beginning June 2002 for the following 5 years to hit the markets of Houston and Dallas with theater advertising. We pull a lot of visitors from those areas for weekend ggjgways. Hope this helps some. Jeryl Hoover Executive Director Fredericksburg Theater Company Perhaps one of the most striking results of the survey is the variety of the methods of application of the funds from one community to the next. The over-arcing theme that emerges is that these towns and cities provide significant support to the arts through the hotel/motel occupancy tax because of a general awareness that the arts contribute mightily to tourism in their communities. 7 A, 5113Ptill 1 W-M 11 � GRAND OPENING SOON! Watch for these exciting Events!!! October 6 OPENING GALA! The official ribbon cutting followed by A Royal Court Performance! October 12-14 SUN CITY VARIETY SHOW! October 22: COOL MONDAY, HOT JAZZ! Featuring the Austin Jazz Band and GHS Singers October 27: THE GEORGETOWN OPRY! Jimmy Sims & The Wildflower Band! October 30: SOUTHERN GOSPEL JAMBOREE! Gospel singers from all around the country! November 3: JOHN ADAMS IN CONCERT! Presented by Rocketship Earth Foundation. November 10: GEORGETOWN PALACE SHOWCASE SPECTACULAR! Spotlighting the best of Georgetown's talentl November 11: VETERAN'S DAY BIG BAND SALUTE! Featuring the music of World War 11 by Charlie St. George and his Memory Makers Orchestra! November 20: SOUTHERN GOSPEL JAMBOREE! "That old time religion!" November 24: THE GEORGETOWN OPRY! Featuring the best in country & western music! I 1, 1 , To 1 I 111-10, � Q I'll Fill NIVE 9 :4011 � I I I I I I As the Palace Theatre begins its second seventy-five years, we are becoming more aggressive in our marketing, locally, regionally, statewide, and in contiguous states. It is our desire to partner the newly created Palace Marketing Committee with the Convention and Visitors Bureau, the City of Georgetown, the Chamber of Commerce, the Downtown Georgetown Association,, hotels, motels, bed & breakfasts, and fellow businesses of the tourism industry in Georgetown, to market the Palace and the Fine Arts as a significant part of a growing Georgetown tourism trade. While it is somewhat difficult to determine whether or not any single arts entity, in and of itself, might motivate a patron to spend the night in one of Georgetown's lodges, it is also true that when planned well, and in advance, the marketing of all the various arts activities could be combined with the advertising of George-town's hotels, motels, B&B's, museums, shops, and other attractions, to stimulate a significant increase in overnight lodging. 111; illIrrillilirrin iqrrrii��ri lip 1. Schedule productions of all types: music, drama, movies, dance, etc., to coincide with conventions, conferences, and exhibitions already in the planning stages. 2. Plan productions on a thematic basis that would appeal to the participants in specific conventions, conferences, and exhibitions in order to motivate those groups to consider Georgetown as the site for their event, and schedule these productions accordingly. I Develop various festivals and events in conjunction with the other arts organizations in town (four theatre companies, the symphony orchestra, jazz orchestras, the Williamson County Art Guild, the San Gabriel Writers League, etc.) around various themes (e.g. a Texas Arts Festival that would highlight plays, readings, concerts, exhibits by and/or about Texans.) These festivals could be planned so that patrons would have to stay overnight(s) in order to "take them all in." 4. The Palace Marketing Committee is eager to develop, in co-operation with others of the Georgetown tourism community, advertising strategies in the outer markets that would emphasize both the cultural activities and the places at which to stay. For example, an advertisement might read something along the lines of "Come to Georgetown for the Arts; stay in Georgetown for the Character," or, "Make your reservations for the play, and a place to stay." 5. Billboards up and down the 1-35 and I-10 corridors that would permanently market the ongoing museums, shops, attractions, etc., and that would allow the regular changing of a "banner" that would emphasize a particular coming show, musical, exhibition, etc. 6. Develop packages combining arts events with restaurant offerings. 7. Provide complimentary tickets to the events at the Palace that would be included in the B&B overnight stay package. We are aware of other communities in which the offering of a cultural event as part of a B&B or hotel offering is the deciding factor in choosing a particular place of lodging by the guests. We have just begun to scratch the surface of ideas to market, in a cooperative style, all the possible combinations of the Palace and the many other positive aspects of the tourism and entertainment industries in Georgetown. With creative, long-term planning, we can all combine our resources to make tourism one of Georgetown's most successful industries. Fund-Raisers Patrons Palace 2000 Campaign (pledged) Grant Support In-Kind Donations Pre-Gala Dinner Gala Month Underwriters SUBTOTAL, ALL SUPPORT Season Ticket Sales Merchandising Concessions Theater rental Programs (Guild) Programs (Mu'sic/Seasonal Events) Programs (Movies) Programs (Gala li✓lwtfi) SUBTOTAL, ALL REVENUE Palace Theatre, Inc. $20,000 $20,000 170,066 50,000 20,000 10,000 12.000 IWIill 18,940 53,032 12,000 116,4•0 45,900 36,800 27, km 1, GRAND TOTAL, ALL INCOME $643,128 Business Plan, 2001-2002, Revised 8/22101 Palace Theatre, Inc. EXPENSES PRODUCTION Program (Guild) $27,446 Program (Music/Seasonal Events) 34,000 Program (Movies) 16,560 SUBTOTAL, ALL PRODUCTION $78,006 OPERATING, THEATER Accounting and audit 2,500 Advertising 18,500 Bank Charges 60 Concession Costs 10,606 Credit Card Transaction Fees 1,980 Dues and subscriptions 300 Fundraising 5,000 Gala Month Expenses 13,250 Insurance with auto rider 3,500 Merchandising 11,364 Office 1,500 Printing 2,000 Postage 2,880 Repairs and maintenance 1,500 Salaries and wages (full-time) 405,000 Salares and wages (full-time, AD) 45,000 Salaries and wages (part-time, Admin.) 9,360 Supplies 250 Telephone 3,500 Travel, entertainment 600 Utilities 8,000 Workers' Compensation 4,800 Total Withholding 7,148 SUBTOTAL, ALL THEATER OPERATING $198,598 OPERATING, OFFICE Rent $12,960 Property Taxes 3,670 Insurance, office liability & hazard 450 Furniture, equipment 1,000 Retrofit, repairs, maintenance 10,000 Lifilifies 1,200 Supplies 250 SUBTOTAL, ALL OFFICE OPERATING Tusiness Plan, 2001-2002, Revised 8/22/0-1 GRAND TOTAL, ALL EXPENSES INCOME AND EXPENSE SUMMARY Grand Total, All Income Less: Grand Total, All Expenses NET INCOME Less: Operating Reserve Fund Payment (10% of Net Income) Less: Building Reserve Fund (10% of Net Income) FUNDS AVAILABLE FOR DEBT REDUCTION Existing Debt, Beginning of Year Plus: 12 Months' interest at 7.00% annual rate Existing Debt, End of Year Less: Debt Reduction Payment, End-of-Year REMAINING DEBT, END OF YEAR Palace Theatre, Inc. $643,128 ($306,134) $336,994 ($33,699) ($33.699) $269,595 •# 0 ac m o M m m 0 m Cl) m 2r CJ3 -0 -0 --o -0 cn -0 -u -p m C-) 0 = s 9 2 UE = cp Q) 0) m M @ O CD 0 s- �L CLWM i co in 3- CL Ct, =3 t; � to - CD Cl) > < U) CL W Cf) CD r- CD T- CD m 0) cn C: < m -0 CD Z 0 m m < co CL co CD (D ca. 42. 4A C4 f-09, 69 AA L.3 S-1:1 S-0 90 C> C> co w JAI C) C�) Q0 C> 6 6 cz, 6 cn� 6 c:s 6 6, C) w -9a C> C=) CD 41 C�l PO C) C� (M C> C) (=:) CD m C� C) m C=) C> c::o (7� C=) CD fn 60 6-� C" m r13 " CV) fl-� w CA co co $ 1%.) 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CD - 90 a 401, to CA ju Cin co O 10 41 25 R 16.1 8 & c 0 to co -4 co w co co gy I PALACE THEATRE GUILD i FIDDLER ON THE ROOF By Stein, Bock, and Harnick Directed by Tom Swift December 6th —16th, 2041 PRIVATS L By Noel Coward Directed by Dr. Rick Roemer January 31" — February 10'h, 2002 NOISES OFF By Michael Frayn Directed by Ron Watson April 4"' —14th, 2002 _ CRIMES OF T11E HEART By Beth Henley Directed by Tom Swift May 2nd —12th, 2002 OUR TOWN By Thornton Wilder Directed by Tom Swift July 11th — 20th, 2002 Georgetown Palace Theatre, Inc. 814 S. AustV " Avenue><P.O. Box 1516><Georgete TX 78627 (512) 869-74ul or toll-free (877) 834-1318 or Fax (5.t2) 868-1590 BOARD OF DIRECTORS August 2001 E-mail: georgetownpalace@aol.com Website: thegeorgetownpalace.org PRESIDENT: Debbie Charbonneau (Owner, First InWressiotts) 416 Keenland Drive Georgetown, TX 78626 930-0196 (H&W) Cell: 567-2091 DACharbonneau(q-),evl.net FIRST VICE PRESIDENT: Pat Butterfield (IBM Senior Programmer Manager) 4114 Sequoia Trail East Georgetown, TX 78628 863-9842 (11) 838-2488 (W) btrfield(q-,)us.ibm.com i t' Im Du "1 *3 1 alaj1=r HISTORIAN: Jeannine Fairburn (Palace Board Charter Member) 1411 East 15'h Street Georgetown, TX 78626 863-5962 (11) jetts-jwf@,webtv.net Christopher Aadnesen (President, Capitol City Mgmt. Associates) 30205 Oak Tree Drive Georgetown, TX 78628 868-0033 (1I) 869 -2801 (W) caadnesen@,thegateway.net Fax: 869-5012 Arden Baxter (Williamson County Tax Assessor/ Collector) (Actress, MBA Finance) 10303 Mourning Dove Circle 1280 CR 100 Austin, TX 78750 Georgetown, TX 78626 258-9065 " 943-1601, ext. 7015 (W) 868-8236 (M rdhunt@,jump.net Fax: 943-1618 abaxter@gtwn.net (Land Development Manager, Sun City) 19104 Ganton Court Pflugerville, TX 78660 252-9050 (1) 931-6859 M Cell. 677-3277 gitterr*,delwebb.com Fax: 931-6866 ' e 4:0. net ASSISTANT TREASURER: Johnny Lacy (CPA, Brown, Graham & Company) 508 Leander Road Georgetown, TX 78628 930-4090 (W) Fax: 869-3417 SECRETARY: Sonja Asendorf (Owner, Prosefor Pros) 4206 Oro Court Georgetown, TX 78628 869-7464 (H&W) asendorWavans.net Fax: 869-7464 Russel Dutldewicz (Supervisor, Sierra Microwave) 1755 CR 262 Georgetown, TX 78628 869-7616 (H) 869-5007 (W) redutkie*,texas.net Bill Martin (Chief Speechwriter, Atty. Genl. John Cornyn) 706 Country Club Road Georgetown, TX 78628 864-7312 (H) (512) 936-1854 (W) wordsure@aol.com Fax: 864-9522 Sarah S. McComas (Director of Foundation Relations, SU) c/o Southwestern University 1001 East University Avenue Georgetown, TX 78626 863-1578 (W) mccomassnasouthwestern.edu Georgetown Palace Theatre, Inc. 814 S. Austi, 1_""'\venue><P.O. Box 1516><Georgeta' TX 78627 (512) 869-74wi or toll-free (877) 834-1318 or Fax (Si2) 868-1590 BOARD OF DIRECTORS August 2001 E-mail: georgetownpalace*aol.com Website: thegeorgetownpalace.org Jimmy Sims (The Opry) (Steger & Bizzell Engineering) 2002 Krizan Avenue Austin, TX 78727 834-2319 (H) 930-9412 M Cell. 736-4945 JimmySims*Prodigy.net Harold Steadman (Actor, Sun City Resident) 101 Yucca Cove Georgetown, TX 78628 864-0327 (H) steadman(a)igg-tx.net Robert Bruce Sterk (Actor, Appraiser) 109 N. Oak Hollow Georgetown, TX 78628 869-1079 (M 459-3440 (W) rbs@,jumpnet.com Laurie Tarver (Vice Pres., Sales & Marketing, Sun City Texas) 30317 Berry Creek Drive Georgetown, TX 78628 930-1673 (R) 931-6984 (W) tarverl*delwebb.com Dick Vincent (State Farm Insurance) 7114 N. Lakeview Salado, TX 76571 (254) 947-8281 " (512) 918-5694 (W) rvincent*,igg-tx.net Jerry Potter (Palace Theatre General Manager) 10203 Cy Lane Austin, TX 78753-4447 835-2423 " 869-7469 (W) Cell. 771-6399 GcnManatPa1aceCq)ao1.com Fax: 868-1590 firl «, .,� (Palace Theatre Artistic Director) 412 South Walnut Street Georgetown, TX 78626 868-5445 (H) 869-7469 (W) Celk 508-3955 artdiratPalace*aol.com Pager: 849-2155 EM E-Mail List: Aadnesen cadnesen@thegateway.net Asendorf asendorf*wans.net Baxter abaxter*gtwn.net Butterfield btrrield@us.ibm.com Charbonneau DACharbonneau@,evl.net Dutldewicz redutkie@texas.net Fairburn jetts-jwfQwebtv.net Gitter gitterr*,delwebb.com Hunt rdhunt@,jump.net Martin wordsure*,aol.com McComas mccomass@,southwestern.edu Potter GenManatPalacepaol.com Sims XmmySims(q)Prodigy.nct Steadman steadman*igg-tx.net Sterk rbs@,.jumpnet.com Swift artdiratPalace*,aol.com Tarver tarverl*.delwebb.com Vincent rvincent@igg- tx.net